This week I answer the question – how much time should you spend repurposing your content?

I get asked this question all the time.

My initial thoughts are that the question should be reframed because content repurposing is still a form of content creation. Therefore, content creation and content repurposing shouldn’t really be seen as two separate things. The question shouldn’t be how much time should I spend repurposing content, instead, it should be how much time should I spend creating content overall.

I discuss:

• The 80/20 rule of content marketing
• Do you really have no time to repurpose your content?
• The time trade-off of new vs repurposed content

To find out more please click here.