Lane Nordlund sits down with NCBA CEO Colin Woodall and Senior Vice President of Government Affairs Ethan Lane for a conversation on NCBA’s producer-led policy process and its role in fighting back against regulatory overreach, protecting property rights and grazing access, and strengthening animal health protections. Colin and Ethan highlight the importance of face‑to‑face engagement with lawmakers in D.C. as one of the most effective ways to ensure producers’ voices are heard.

Together, they underscore NCBA’s commitment to standing up for U.S. cattle producers by advocating for practical policies and defending against detractors who want to put producers out of business.

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