Hey, hey rebels. Today on the podcast I'm not only reminding you that success doesn't happen overnight, but explaining why this is so. It all boils down to the Diffusion of Innovation Theory. If you're a long time listener of the podcast then you've heard me talk about this theory before, but today I really wanted to dive into it.

It's important to understand how an idea spreads and ultimately gets accepted so that you have a good idea of where to start and how long spreading your message may take. So sit back and relax as I take you through the five different audience segments you should be aware of and how to talk to create conversation for each of those segments. After this episode you'll be on the right path to becoming one of the only options in your industry!

For a full transcript with links, visit this episode's show notes page: https://drmichellemazur.com/2019/11/how-new-ideas-spread-ultimately-become-accepted.html