Alex Danco is the Head of Blockchain at Shopify, a commerce platform that allows anyone to set up an online store and sell their products. We discuss Shopify’s shift into Web3, the importance of wallet UX for crypto adoption, the future of NFT-integrated commerce, and much more.

Show Notes:

(00:00:00) – Introduction.

(00:08:15) – Shopify, wallets, and “Web3”.

(00:15:06) – Commerce and ownership.

(00:21:04) – NFTs and multiplayer commerce.

(00:41:26) – Future channels for commerce.

(00:47:10) – Building on Shopify.

(00:51:18) – Wallets and adoption.

(00:56:45) – Favorite merchants and closing.

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