You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand?

This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast. 

Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this episode, she shares how she became a thought leader, starting as an accidental YouTuber. 

You’ll learn how to use video to grow your audience, build authority, and sell more books.

Key Takeaways:

• Become the go-to expert. Answer specific, high-value questions instead of pushing your book.
• Turn questions into content. Use reader feedback and Google suggestions to create videos people actually search for.
• Beat the algorithm. Short, focused videos that solve one problem keep viewers watching and coming back for more.
• Get more clicks. Strong thumbnails and titles spark curiosity and drive discovery.
• Build loyal followers. The more useful your channel, the more people subscribe without being asked.

Tune in to transform the way you use video to market your book and connect with your ideal readers!

Here's how to connect with Louise:

Website

LinkedIn

Instagram

YouTube

Download your free guide on how to use LinkedIn

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From Idea to Impact: Your Book Proposal & Marketing Map

Turn your book idea into a market-ready plan! In this live working session, you’ll shape your proposal, define your audience, and build a marketing map that drives real results.

Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal.

Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

📅 Nov 19 | 1–3 PM ET
🎙️ With Cathy Fyock, Allie Pleiter & Susan Friedmann

Register here