Home Care Strategy Lab

How One Owner Built a Home Care Business That Runs Without Them (Mike Hoskin)


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#11 Mike Hoskin shares why he started a home care franchise as a third career—and what surprised him most along the way. He talks about managing a business from afar, hiring with heart, and the systems that keep things running. Mike opens up about the emotional side of caring for older adults, the pressure of account receivables, and why good caregivers make or break the business. He also touches on KPIs, marketing, and his vision for scaling to 4-6 locations. 

  • Mike Hoskin on LinkedIn
  • A Better Solution website

Chapters:
(0:00) Introduction and Background 
(5:00) Transition to Home Care
(10:00) Exploring Senior Care Options
(15:00) Franchise vs. Independent Route
(20:00) Business Growth and Challenges
(25:00) Hiring and Team Building
(30:00) Operational Strategies and KPIs
(35:00) Future Plans and Expansion


This episode is brought to you by The Home Care CPAs.
Are you managing your bank account, or is it managing you? The Home Care CPAs specialize in helping home care agencies—from startups to $40 million businesses—optimize cash flow, streamline billing and payroll, and build scalable financial strategies. Whether you need full-service bookkeeping or expert coaching, their team ensures your finances are working for you, not against you.

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Home Care Strategy LabBy Miriam Allred

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