When done right, podcast guesting can be a powerful tool for business growth. It's not just about talking; it's about creating connections. So in this episode, Lyndsay Phillips explains that by being strategic about which podcasts you guest on and repurposing the content from these appearances, you can significantly increase your visibility and attract more clients. Through her experience, she has developed a system that helps entrepreneurs use podcast guesting to boost their authority and drive business growth.

About Lyndsay Phillips

Lyndsay Phillips is the CEO of Smooth Business Podcasting and the host of the Leverage Your Podcast show. She created the Podcast Leverage System to help authors, coaches, and thought leaders use podcasting to grow their businesses. She has been featured on MSN, NBC, Fox, and the Huffington Post, and has spoken at events like Dream Business Academy and Podfest.

With practical tips on repurposing podcast content and building a consistent brand, Lyndsay helps entrepreneurs turn every podcast appearance into a powerful marketing tool. She focuses on actionable strategies that increase visibility, drive traffic to your website, and convert listeners into loyal clients.

Key Insights:

• Treat podcast guesting as a relationship, not a transaction. Engage with the host and their audience to build lasting connections. You can always offer to help the host by referring guests, collaborating, or partnering on future projects. This kind of collaboration goes a long way.
• Be strategic. Choose podcasts that align with your target audience and goals and develop structured interview topics and questions that naturally lead to your call to action. 
• Craft specific calls to action. Provide a clear and relevant next step for the audience, such as downloading a resource or scheduling a call, to convert listeners into leads. The more specific you can be - the better. 
• Create a content calendar. Schedule regular posts of your podcast content on different platforms to keep your audience engaged and ensure a steady stream of visibility and engagement.
• Track and analyze results. Monitor the traffic, leads, and engagement you receive from each podcast appearance. Use this data to refine your strategy, focusing on what works best for your business growth.

Lyndsay’s best advice for entrepreneurs:

Get Lyndsay’s Free Guide to Leveraging & Repurposing Your Podcast Interviews

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