He may be legally and constitutionally barred from serving a third term in office, but that hasn't stopped Donald Trump putting ‘TRUMP 2028’ red caps on sale. His online store crashed due to the demand.Will the power of merchandising shape the narrative, and no matter how impossible, will TRUMP 2028 be an inescapable force for the next few years?Joining Andrea to discuss is Lorraine Carter from Persona Branding & Design and Professor Scott Lucas, Professor of American Studies and International Politics at University College Dublin.Image: Trump Store

He may be legally and constitutionally barred from serving a third term in office, but that hasn't stopped Donald Trump putting ‘TRUMP 2028’ red caps on sale. His online store crashed due to the demand. Will the power of merchandising shape the narrative, and no matter how impossible, will TRUMP 2028 be an inescapable force for the next few years? Joining Andrea to discuss is Lorraine Carter from Persona Branding & Design and Professor Scott Lucas, Professor of American Studies and International Politics at University College Dublin. Image: Trump Store

He may be legally and constitutionally barred from serving a third term in office, but that hasn't stopped Donald Trump putting ‘TRUMP 2028’ red caps on sale. His online store crashed due to the demand.Will the power of merchandising shape the narrative, and no matter how impossible, will TRUMP 2028 be an inescapable force for the next few years?Joining Andrea to discuss is Lorraine Carter from Persona Branding &amp; Design and Professor Scott Lucas, Professor of American Studies and International Politics at University College Dublin.Image: Trump Store

How powerful can branding be?

Andrea Gilligan invites callers to have their&nbsp;say on the topics of the day - get in touch by emailing&nbsp;<a target="_blank" rel="noopener noreferrer" href="mailto:lunchtimelive@newstalk.com">lunchtimelive@newstalk.com</a> Listen and subscribe to Lunchtime Live&nbsp;on Apple Podcasts and Spotify. Download, listen and subscribe on the Newstalk App.CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="http://newstalk.com/listenlive">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

Society & Culture

Andrea Gilligan invites callers to have their say on the topics of the day - get in touch by emailing lunchtimelive@newstalk.com Listen and subscribe to Lunchtime Live on Apple Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainment Listen to Newstalk at http://newstalk.com/listenlive | Download the GoLoud app now, the new home for Newstalk

Andrea Gilligan invites callers to have their&nbsp;say on the topics of the day - get in touch by emailing&nbsp;<a href="mailto:lunchtimelive@newstalk.com" rel="noopener noreferrer">lunchtimelive@newstalk.com</a> Listen and subscribe to Lunchtime Live&nbsp;on Apple Podcasts and Spotify. Download, listen and subscribe on the Newstalk App.CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a href="http://newstalk.com/listenlive" rel="noopener noreferrer">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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How powerful can branding be?

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