When you start your own business, you must minimise your start-up costs, because then your business starts to make a profit much sooner. If you have to shell out for stock, it increases your start-up costs considerably. And you tie up money you could have used to run your business, while there’s also a risk that you’ll be left with stock you can’t shift.

For many small businesses, print on demand provides the perfect solution. If you sell printed items such as greetings cards, wall art/posters, T-shirts, mugs, water bottles or a wide range of other items, print on demand enables you to get the exact amount of products you need after you’ve made a sale, which is far better for your cash flow. And you can trial new products without having to shell out big sums of money.

In this new Start-up Story, Ruth Sparkes of poster/wall art brand Nordhuset explains how she started her own business and she shares her key start-up tips. She also explains what role the global pandemic played in her Nordhuset start-up story and how your business can get the very best out of print on demand.

This episode is brought to you thanks to the support of Gelato who enable you to create and sell high-quality, custom products and merchandise for your ecommerce business with their print-on-demand services. Sign up to Gelato for free today and get 50% off your first order (within 48 hours of signing up).

Show notes can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.