We are going to be a product excellence team, so how do we measure how effective we are?" - Sherwin Damdar

Rebecca Kalogeris, VP of marketing for Pragmatic Institute interviews Sherwin Damdar, director of product management and innovation at Garlock, and he shares how he uses the sales of differentiated products to measure his teams' success. He says that differentiated products must meet three criteria: They must be unique, valuable and proven. Together they talk about how product managers can find areas of opportunity by evaluating problems customers have and the solutions they are willing to pay for.