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Author Laura Cathcart Robbins shares book marketing tips she learned while promoting her memoir Stash: My Life in Hiding, and how recovery helped her cultivate the honesty needed to write her memoir. 

Laura’s Bio: Laura Cathcart Robbins is the best-selling author of the Atria/Simon & Schuster memoir, Stash, My Life In Hiding, and host of the popular podcast, The Only One In The Room. She has been active for many years as a speaker and school trustee and is credited for creating The Buckley School’s nationally recognized committee on Diversity, Equity, Inclusion, and Justice. Her recent articles on the subjects of race, recovery, and divorce have garnered her worldwide acclaim. She is a 2022 TEDx Speaker, and LA Moth StorySlam winner. Currently, she sits on the advisory boards of the San Diego Writer’s Festival and the Outliers HQ podcast Festival. 

Resources Mentioned in This Episode

I Was the Only Black Person at Elizabeth Gilbert and Cheryl Strayed’s ‘Brave’ Magic Retreat by Laura Cathcart Robbins

“A White Woman Told Me She Doesn’t Think of Me as Black. Here’s How I Reacted.” by Laura Cathcart Robbins

Book Review for Stash: My Life in Hiding by Lisa Cooper Ellison

Author Platform Is Not a Requirement to Sell Your Novel or Children’s Book by Jane Friedman

Official Transcript

Episode Highlights

9:00 The Response to Stash

14:00 The Power of Honesty

16:00 The Link Between Recovery and Honesty

24:00 Channeling Your Energy in a Specific Direction

26:00 Marketing Your Book and Yourself

34:30 Caring For Yourself As You Market Your Book

41:00 Year Two and Working with Book Clubs

47:00 How Honesty Builds Resilience

Connect with Laura

Website: https://lauracathcartrobbins.com/

Facebook: https://www.facebook.com/lauracathcartrobbins

Instagram: https://www.instagram.com/lauracathcartrobbins

X: https://twitter.com/lauracrobbins

Connect with your host, Lisa:

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Produced by Espresso Podcast Production