Recruiting Conversations

How Recruiting Leaders Can Win Big on LinkedIn


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In this episode, I dive into the essentials of building your leadership brand through social media content. As a recruiting leader, your ability to attract talent starts with how you represent yourself online. I share actionable tips, proven tools, and a content framework to help you create engaging daily posts that will establish you as a trusted and attractive leader in your industry.

Episode Breakdown
  • [00:00] Introduction - Why social media content is a non-negotiable tool for modern recruiting leaders.
  • [02:00] The Attractive Leader - What it means to be a leader with clear vision, values, and alignment—and how that translates to your online presence.
  • [03:00] The Social Shift in Recruiting - The decline of phone-based recruiting and the rise of digital engagement, with 91% of people ignoring unrecognized calls.
  • [05:00] The Case for Daily Content - Data-driven insights on why only 1% of LinkedIn users post consistently and how doing so can set you apart.
  • [07:00] Writing Powerful Content - The value of short-form written content on LinkedIn and why it generates 400-500% more engagement compared to other formats.
  • [08:30] Essential Writing Tools
    • Hemingway App: Simplify content to a 3rd-6th grade reading level for maximum engagement.
    • Grammarly: Optimize tone, grammar, and readability with advanced editing features.
  • [13:00] Structuring Effective Content - How to ensure your content is clear, conversational, and impactful using readability tools and real-time feedback.
  • [16:00] Using Hashtags Effectively - The three-hashtag rule:
    • One personal/brand hashtag (e.g., #RichardNugget).
    • One organization-specific hashtag.
    • One theme-based hashtag relevant to the content.
  • [18:30] The Engagement Advantage - How consistent, quality content positions you as an industry influencer and attracts top talent organically.
Key Takeaways
  1. Consistency Wins - Posting daily on platforms like LinkedIn sets you apart as a recruiting leader.
  2. Simplify to Amplify - Use tools like Hemingway and Grammarly to create clear, readable, and engaging content.
  3. Leverage Hashtags Strategically - Stick to three targeted hashtags to maximize reach and visibility.
  4. Be the Attractive Leader - Show your values and vision through content that resonates with your audience.
  5. Engagement Is Key - Social media isn't just about visibility—it's about building relationships and trust.

Building a leadership brand on social media isn't just a nice-to-have; it's a must-have for recruiting leaders who want to succeed in today's digital-first world. By using the tools and strategies I shared, you can create content that attracts talent and grows your influence. Remember, this is a process that gets better with time and practice—so start today and watch your recruiting efforts transform.

Want more recruiting tips? Subscribe to my weekly email at 4crecruiting.com, or book a session with me at bookrichardnow.com. Let's create your unique recruiting system together!

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Recruiting ConversationsBy Richard Milligan, Recruiting Coach

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