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Specialising in neuro linguistic programming, Yoke van Dam trains and coaches business leaders, executives, sales teams and individual staff members the tangible skills that can deliver the outcomes they want. She also presents keynotes in corporate and other settings to bring about positive change.

In this episode, you'll learn:

• Why language and how we phrase things is so important (in terms of what the brain taps into and what words we hear, what words we tend to discard as well)
• How we can get PR opportunities to build our brand and business
• Yoke's story on how she used her NLP superpower to save a team building event

Thanks for listening!

• Click here for show notes
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