First Year in Medical Device Sales

How Roxy Transformed Her Life With One Career Shift


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Want To Learn How To Grow Your Territory?? If so → https://www.newtomedicaldevicesales.com/podcast


From filing for bankruptcy to working with the top medical device companies, Roxy Tirado shares her full journey. Topics include grit and perseverance, what it’s really like being a female in medical device sales, landing multiple job offers in six weeks, surviving and thriving at Medtronic and Intuitive, the pressure of big-name companies, building confidence, preparing like a pro, investing in mentorship, and staying grounded in gratitude and humility.


Key Takeaways:

  • Don’t wait for rock bottom. If you're feeling stuck or beat down in your current role, don’t wait for a breaking point—make the move now.


  • You don’t need sales experience. Roxy broke into top companies like Medtronic with zero B2B sales experience. Hard work and coachability mattered more.


  • Ask for help. Utilize mentors and community. Roxy leaned on others when she doubted herself, and it made all the difference.


  • Be human first, sales rep second. Build relationships with honesty and authenticity. People buy from reps they trust, not robots with brochures.


  • Play the long game. It's not about a quick sale—it’s about becoming someone your clients can count on for the long haul.


00:00:00 - Start

00:02:04 - Who Is Roxy Tirado

00:08:00 - What Was Your Experience, First 6 Months With Medtronic

00:16:11 - Finding Motivation While Being Told You Will Fail Every Day

00:21:09 - Accepting Failure To Succeed

00:26:44 - Keep Relationships When You Move On

00:39:13 - Changing Companies

00:46:09 - Reflecting On From Being Bankrupt To Successful

00:55:58 - Biggest Takeaways From The Last 3 Years In My Career

01:04:15 - Future Plans



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