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The FTX founder was a "martian" to the sports world. Why did he spend so much on arena naming rights and superstar endorsements? And how the hell did SBF become friends with TB12? Authors Michael Lewis (Going Infinite) and Zeke Faux (Number Go Up) witnessed the rise and fall of a crypto king. Now we can do the postmortem: “Moneyball, on steroids, gone wrong.”
This episode originally aired November 21, 2023.
Hosted on Acast. See acast.com/privacy for more information.
By The Athletic4.8
22392,239 ratings
The FTX founder was a "martian" to the sports world. Why did he spend so much on arena naming rights and superstar endorsements? And how the hell did SBF become friends with TB12? Authors Michael Lewis (Going Infinite) and Zeke Faux (Number Go Up) witnessed the rise and fall of a crypto king. Now we can do the postmortem: “Moneyball, on steroids, gone wrong.”
This episode originally aired November 21, 2023.
Hosted on Acast. See acast.com/privacy for more information.

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