When you hear the word “branding,” do you automatically think of color palettes and font pairings? I have to admit that I do, but my guest today, Caroline Pigott is going to share with us why your brand message needs to come before all the pretty things. She is an Ideal Client Attraction Consultant and Business Coach whose passion it is to help service-based businesses feel excited about their vision again, attract their dream clients, and position themselves as the go-to person in their industries.

When you’re an entrepreneur, you are creating your own personal brand. That means that your marketing is more personal, and it is important to do marketing in a way that you feel good about. That’s where your brand message comes in. Today, we talk about:

• What a brand message is
• What a brand message helps you do
• Which 3 key things go into creating your brand message
• One thing you can do this week to start solidifying your brand message

Go to thelaunchguild.com/podcast for more info.

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