In this episode of The Shift Show, I'm pulling back the curtain on one of the most important decisions Dan and I have ever made in our business: hiring our Head of Systems and true number two, Katy Widrick.

This is the real, behind-the-scenes story of how we found her, why this role changed everything for us, and how having the right person supporting the visionary allowed our business to scale with more ease, stability, and leadership clarity.

Katy and I also share our origin story and what it's actually like to work together inside a multi-seven-figure company. We talk about how systems, leadership, and trust all intersect, and why growing a team isn't about adding more people, it's about building the structure that allows you to rise.

If you're a CEO who knows you're meant to lead bigger, but feels the weight of holding everything yourself, this episode will give you a powerful look at what's possible when your business is truly supported.

If you've been telling yourself "my audience is quiet… I must be f*cked," this episode is your wake-up call. Nicole and Dan are pulling back the curtain on one of the biggest misconceptions floating around in 2025: the belief that slow sales are caused by external forces — the economy, December, the algorithm, audience size, insert-excuse-here.

In this raw, cozy, couch-recorded episode, they break down:

✨ Why a 'quiet audience' isn't a sign to panic — it's a sign to fix your messaging ✨ The 3B Problem (boring, bland, or buried) that's killing your conversions ✨ How to compete in an attention economy where your buyers are scrolling Taylor Swift clips and cookie reels ✨ What actually creates obsession-level demand — the kind that has people buying now, not "next year" ✨ Why experts tend to be the most boring marketers (and the exact fix) ✨ How to find the 20% of your audience who are ready to take action right now ✨ And how you can pre-book your January revenue before the year even ends

This episode is a myth-buster, a mindset shift, and a messaging intervention all in one.

If you're tired of "slow," tired of believing the noise, and ready to tap into the buyers who want to move fast… this conversation is going to flip a switch.

And if you want to take this deeper, join us for Pre-Booked Profit — our 2-day workshop where we'll show you how to build instant demand, identify your action-takers, and pre-sell your January offers before January even begins.

Most CEOs think they have a "front-end" problem… but the truth is, the biggest revenue leaps come from what no one sees. In this episode, Nicole and Dan break down the Invisible Funnel—the backend engine that helped them hit 37 straight months of six-figure revenue. You'll hear how they went from $100 days to $100K months, why most funnels are built for slow buyers, and the backend moves that make scaling to 100K+ not just possible, but predictable. To get the private training on this, DM Nicole the word invisible.

We have officially held six figure months for 36 months. And it took me until last night to truly acknowledge it. In this episode, we talk about what it really takes to sell the same offer for four years, build a multi seven figure brand with your partner, hold your standards year after year, and still find the joy, magic, and fun in the business. If you ever feel guilty about slowing down or celebrating yourself, this episode is your permission slip.

APPLY TO WORK WITH US HERE

In this episode, Nicole breaks down one of the most important shifts happening in the online space right now: obsession.

If you want steady sales, high-quality buyers, and a business that actually feels fun again, you need to understand what your best buyers are obsessed with — and how to match your messaging to their hyperfixation.

Nicole and Dan share what's trending with their clients right now, why so many CEOs are tired and jaded, and the mistake that keeps so many entrepreneurs selling to people who aren't willing to do the work. You'll learn how to shift your focus to your rich niche, why convincing energy leads to burnout, and how to attract the buyers who are already committed, invested, and ready to move today — not "someday."

If you're ready to find your spark again, speak to buyers who actually want the result you deliver, and make sales feel easy, this episode is a must-listen. APPLY HERE to work with us.

Today, we are taking you behind the scenes of Elevated and into the heart of our company. I'm joined by Jess, our client success manager, who has been with us since 2022 and has played a huge role in building the client experience we are known for.

You'll hear: How we hired her and how her role exploded Why our culture keeps clients renewing year after year What support actually looks like at our level How we protect our time and our client results And why every CEO deserves a team that believes in their mission at this level

If you want the real story of how a multi seven figure business runs on the inside, this is the episode to listen to.

If you've been refreshing your Stripe account and wondering why sales slowed down, this episode is your wake-up call. Apply here to work with us.

Nicole and Dan break down the real reason your group program isn't selling—and it's not the economy, your niche, or your funnel. It's that your offer isn't the solution to what your buyers are hyperfixated on.

In this episode, you'll learn:

• Why your group program needs to solve one burning obsession (not ten different problems)

• How to identify what your audience is truly hyperfixated on—and position yourself as the only solution

• The mindset shift that will pull you out of sales stagnation and back into momentum

If you're hyperfixating on sales right now, this episode will show you how to turn that energy into your next 30 clients.

If you're ready to go, DM me on Instagram "4".

This episode is for the CEOs who know they're meant to build something bigger. Nicole shares how she turned a "slow" season into her best month of the year by doing one thing differently, creating from joy, not pressure.

You'll learn the world-building mindset that makes your brand unforgettable and the sales system that gets your audience talking back again.

Because when you love the world you're building, everyone else wants in.

Apply to work with us here

Let's be honest, most people quit before they ever get good. After nearly a decade behind the mic, Nicole's revealing what it really takes to stay consistent, creative, and obsessed with your business. If you've been feeling tired, uninspired, or stuck in "what's next," this episode will remind you: the fun is the strategy.

Apply to work with us here

This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer.

Yep — the one everyone told you was the "sweet spot." The one you built your entire launch plan around. The one that used to print money… and now barely moves.

In this episode, we break down why the $2,000 offer doesn't work like it used to, why it's not about the price — it's about the positioning — and how to fix it fast.

Inside, you'll hear: 🔥 Why $2,000 offers are the Bermuda Triangle of profit. 💸 How your "value perception gap" is killing sales. 💋 The real reason your buyers say they don't have the money. ⚡ How to rebuild demand and turn your stale offer into daily sales.

If you've been stuck in launch purgatory wondering what changed — this episode is your wake-up call.