The Shift Show

By Nicole CulverBusiness

The Shift Show episodes

August 20531. Stop Settling for “Fine”: Raise Your Standards in Every Area of Your Life
Where in your life or business have you decided something is “fine” when you know you actually want more? In this Q&A conversation, we’re talking about what it really looks like to raise your standards, from the small choices you make every day to your relationships, clients, team, and the level of support you allow yourself to receive. We dive into making decisions based on your values instead of other people’s expectations, letting people be disappointed without managing their emotions, hiring for values versus skills, and knowing when it’s time to change how you lead.
If you’re ready for your next level but know something needs to shift first, this episode will help you identify where you’re settling, get clear on what you actually want, and create the standards, boundaries, team, and support that give you more space to build the business and life you truly want.
In This Episode, You Will Learn
The question that reveals where you’ve been quietly settling for “fine.”
How to tell if a decision reflects YOUR standards or someone else’s expectations.
The mindset shift that makes it easier to let other people be disappointed with your decisions.
How higher standards can change the caliber of clients you attract.
What to prioritize when you’re torn between hiring for experience or personality.
The hiring filter that matters more than finding someone with the perfect skill set.
How to recognize when a team member can grow into a role and when it’s time to move on.
The leadership shift to make when managing everyone is draining your creativity.
How to create more space for the work that actually lights you up as the CEO.
Where to start when you know you’re ready for a higher level of support.
Resources + Links
Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!
Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!
Find more resources on our website nicoleculver.co
Follow
Nicole on IG: @nicoleculver
36 min
August 13530: Stop Carrying Your Business: Build a Team That Can Lead With You
Are you still carrying too much of the business because your team is waiting for you to tell them what to do? In this live session, Katie and I break down what it takes to build a team that can think, lead, and take ownership, from setting clear expectations to giving your team the space to bring ideas and recommendations. We also talk about making your team profitable, buying back your time, creating better systems, and knowing when to delegate, delete, or stay in your own zone of genius. Most importantly, we share what we've learned about building a team that doesn't just make your life easier, but helps you grow your business. Get ready to stop carrying the whole business and start building a team that can carry it with you.
In This Episode, You Will Learn
Why a team member should create revenue or give you valuable time back.
The belief shift that allows you to build the team you actually want.
How to set expectations your team clearly understands and can act on.
Why your team needs permission to bring ideas, not just complete tasks.
The difference between delegating a task and developing ownership.
How the 30/30/30/10 framework protects your CEO time.
How to approach raises and increased responsibility as your team grows.
How raising your standards can change the way you lead.
Resources + Links
Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!
Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!
Find more resources on our website nicoleculver.co
Follow
Nicole on IG: @nicoleculver
38 min
August 06529: The Missing Piece Between Where You Are and Where You Want to Be
Are you so focused on becoming your future self that you’ve forgotten you’re already living a version of the life you once dreamed about? In this live session from Straight to the Top, I talk about how to take your future self off the pedestal, celebrate how far you’ve already come, and build the capacity to receive what you want next. I share the visualization practice you can use to make bigger goals feel familiar and help your nervous system catch up to the future you're creating. Get ready to think, feel, and lead like the person you're becoming.

In This Episode, You Will Learn
Where you are today was once one of your biggest goals.
How fun and play can breathe new life into your business.
Your business should be as unique as your fingerprint.
What building our new house is teaching me about expanding my capacity.
The future self visualization I use to expand my capacity for bigger goals.
Why regulation doesn’t mean staying calm 100% of the time.
How to recognize what dysregulates you and find your way back faster.

Resources + Links
Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!
Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!
Find more resources on our website nicoleculver.co
Follow
Nicole on IG: @nicoleculver
20 min
July 09528: The Real Reason You're Stuck (Hint: It's Not Your Strategy) with Lindsey Murray
Could the habits you barely think about each day be the very thing determining how far your business can grow? In this episode, I'm joined by my friend and Elevate advisor, Lindsey Murray to talk about the identity shifts and daily habits that create lasting success. Lindsey breaks down the "million-dollar self" exercise, why raising your personal standards starts with the smallest decisions, and how the way you care for yourself impacts your leadership, creativity, and business growth. We also dive into nervous system regulation, creating a life outside of work, and the mindset changes that have helped us grow as leaders and entrepreneurs. Remember, your business can only grow as much as you're willing to grow.
In This Episode, You Will Learn
Lindsey's framework for stepping into your future identity today.
How to identify the areas where you've been settling.
Why your environment shapes your confidence and creativity.
The ripple effect of raising your standards in everyday life.
How your relationships and hobbies contribute to business growth.
Why becoming more magnetic starts outside your business.
The mindset shift that helps you stop waiting and start becoming.
Resources + Links
Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!
Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!
Find more resources on our website nicoleculver.co
Follow
Nicole on IG: @nicoleculver
Lindsey on IG: @lindseysmurray
16 min
July 02527: Marketing, Team Growth & Scaling Smarter: Our Answers with Dan & Nicole Culver, & Founder Emily
In this special episode recorded live at ICON LIVE, Dan and I sit down with Emily for a fun Q&A about business, leadership, marriage, mindset, and the next chapter we’re stepping into as a family. Emily asks us everything from business decisions we don’t always agree on to how we think about investing in growth without losing sight of cash flow, intuition, or the bigger vision. We also talk about the internal shifts we’ve both made over the last year, our daily routines, our relationship with energetics and mindset, and what this new era of building a home is teaching us about expansion and rising standards.
In This Episode, You Will Learn:
What we’d do if the internet disappeared tomorrow.
The business topic Dan and I see differently, and how we make decisions together.
How we think about ad spend, ROI, cash flow, and scaling responsibly.
The biggest internal shift each of us has made over the last year.
Why learning to do less has been a major growth edge for Dan as we scale the business.
How having a team changes the way you lead, decide, and move inside your company.
What it looks like to stop downplaying your success and let yourself own it.
The morning routines and daily practices that support our mindset and energy.
What we’re most excited about in this next season for our family and our business.
How building a house has mirrored so much of what growth looks like in business.
Resources + Links
Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!
Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!
Find more resources on our website nicoleculver.co
Follow
Nicole on IG: @nicoleculver
Emily on IG: @founderemily
21 min
June 25526: How to Build a Business That Supports You Back | LIVE Team Panel
Do you want more growth, more freedom, and more support in your business, but don’t know how to stop being the one who holds it all together? In this episode, I’m sharing the live Elevate Team Panel we filmed at our ICON LIVE event, where we talk about what it takes to build a team that supports your growth, protects your genius, and helps you scale without carrying everything alone. We break down how our team has evolved over the years, what creates trust and ownership inside a business, and why support is about building a culture where people can lead with you. We also dive into the messy side of team building, the fear of letting go, the pressure to be everything to everyone, and what shifts when you stop trying to hold your business together all by yourself.
In This Episode, You Will Learn
How to build a team culture rooted in trust, communication, and shared ownership.
The mindset shift that helps you stop being the bottleneck in your business.
Why hiring for values, energy, and fit often matters more than hiring for a perfect résumé.
Tips to know when a team role is evolving and what to do when the business needs something different.
What it looks like to create clear expectations without micromanaging your team.
How to think about compensation, scope, and growth conversations in a more mature way.
Why your support system should be designed around the business and life you want, not someone else’s model.
Ways to create more capacity, creativity, and profitability by letting the right people carry the vision with you.
Resources + Links
Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!
Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!
Find more resources on our website nicoleculver.co
Follow
Nicole on IG: @nicoleculver
1 hr 1 min
June 18525: The Competitive Advantage No One Is Talking About (It Makes Your Brand MAGNETIC)| Recorded LIVE
You don’t need a new strategy, you don’t need a new tool. In this special episode, I’m sharing the live Creativity Panel we filmed at our ICON LIVE event, highlighting some of our community who give their secrets away for what it takes to build an iconic brand, create offers people actually want, and grow a business that feels aligned with who you are. We dive into the role creativity plays in business growth, why authenticity is becoming more valuable than ever, and how some of the biggest opportunities come from following curiosity instead of certainty.
You'll hear honest conversations about evolving your brand identity, trusting your intuition, navigating business pivots, building offers from client demand, leading teams with confidence, and finding the courage to take off the mask. We also explore how creativity isn't just about design or content. It's about how you think, solve problems, create opportunities, and build a business that reflects the fullest version of you.
In This Episode, You Will Learn
How creativity becomes a competitive advantage in business.
Why the most magnetic brands are built through authenticity.
How to identify when you're following an old trail in your business.
The role intuition plays in creating new offers and opportunities.
Why client feedback can become your most powerful source of content.
How to build confidence through incremental growth.
The importance of creating a brand that truly reflects who you are.
Why having more fun in your business often leads to better results.
How to trust yourself when making big business decisions.
What it takes to evolve from business owner to iconic CEO.
Resources + Links
Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!
Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!
Find more resources on our website nicoleculver.co
Follow
Nicole on IG: @nicoleculver
45 min
June 11524: The Real Reason People Trust You (And Why AI Can't Replace It) with Lindsey Murray
What if it's the fact that you're hiding the most valuable thing you have: yourself.
In this episode, I sit down with Lindsey to talk about what it really takes to build trust, attract dream clients, and stand out in a world that's becoming increasingly filled with AI-generated content. We dive into the power of authenticity, sharing your real opinions, embracing your unique personality, and creating a brand experience that feels the same on the front end as it does behind the scenes. We also have an honest conversation about navigating the messy middle of entrepreneurship, raising your standards, surrounding yourself with the right people, and why so many business owners are unintentionally watering themselves down online.
If you've been overthinking your content, trying to sound more professional, or holding back what you really want to say, this episode will challenge you to show up differently.
In This Episode, You Will Learn
How to build trust faster by showing more of your real personality.
Why authenticity creates deeper client relationships and stronger sales.
The biggest mistake entrepreneurs are making with AI-generated content.
How to attract clients who align with your values and standards.
Why sharing your opinions helps the right people find you faster.
How to navigate the gap between where you are and where you want to be.
The importance of raising your standards and getting in the right rooms.
Why human connection is becoming the most valuable asset in business.
Resources + Links
Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!
Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!
Find more resources on our website nicoleculver.co

Follow
Nicole on IG: @nicoleculver
Lindsey on IG: @lindseysmurray
20 min
June 04523: Why Your Brand Feels Forgettable (& How to Build a World People Want to Be In)
What makes people become lifelong fans of a brand, creator, or business?
In this episode, I'm joined by Katy Widirck and Katie Soy for a conversation that started with Taylor Swift, Justin Bieber, Coachella, and pop culture...but quickly turned into one of the most important business conversations we've had all year. If you've been feeling like your content sounds like everyone else's, your messaging feels flat, or you're struggling to create real connection with your audience, this episode will show you why.
We dive into the power of storytelling, vulnerability, world-building, and why the most successful brands aren't winning because they're teaching more. They're winning because they're creating emotional connection. Whether you're building a personal brand, growing a business, or simply trying to stand out in a crowded market, you'll walk away with a completely different perspective on how to create demand, loyalty, and deeper connection with your people.
The brands that win aren't the ones playing it safe. They're the ones willing to let people into their world.

In This Episode, You Will Learn
How to create a deeper connection with your audience through storytelling.
Why vulnerability actually increases trust and authority.
The secret behind building a brand people want to belong to.
How to stand out without creating more content.
Why your personality is your greatest business advantage.
The difference between building an audience and building a community.
How to draw inspiration from outside your industry to fuel innovation.
Why having more fun in your business can lead to greater growth.
Resources + Links
Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!
Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!
Find more resources on our website nicoleculver.co
Follow
Nicole on IG: @nicoleculver
Katy Widrick on IG: @kwidrick
Katie Soy on IG: @misskatiesoy
19 min
May 28522: Ways You MUST Think Outside The Box If You Want to Stand Out in 2026 (Magazine Reveal)
Want the secret to make your online brand break through? I have good news for you - you can make it happen on ANY budget and ANY size of business. What it’s going to take is thinking outside the box. In this special episode, Katy and I are sharing our process behind launching the 4th edition of LVDT Magazine, The ICON Edition. From world building, doing what others aren’t willing to, and the thought process behind creating an in person experience your clients rave about…we’re breaking it all down for you! THIS is the thought process that will get you past where most get stuck, and stand out in 2026 and beyond.

In This Episode, You Will Learn
How to stand out from other brands online.
What we’ve learned now launching our 4th magazine.
Ways to create moments and an experience for your clients.
The team you need to execute on your big vision.
How to push past where most people stay stuck.

Resources + Links
Comment “MAG” on instagram and I’ll send you a digital copy of the magazine.
Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!
Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!
Find more resources on our website nicoleculver.co
Follow
Nicole on IG: @nicoleculver
11 min

About The Shift Show

From the publisher's feed

The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to…