Today I’m bringing someone from behind the scenes to the front… Brianne Hoefelmann, co-founder of The Good In Media, and someone who has played a huge role in bringing this ICON series to life.

But this conversation goes so much deeper than business.

We talk about intuition, identity shifts, marriage, parenting, homeschooling, and what it really looks like to choose your life on purpose… even when that means walking away from what feels safe.

Brianne shares her story of hitting rock bottom, losing everything, and rebuilding from the ground up. And what I love most is how honest she is about the messy middle… the hard conversations, the fears, and the decisions that don’t always make sense to other people.

This episode is for you if you’ve been feeling that pull toward something more… and you know you’re meant for a different version of your life.

Because the truth is, you get to decide what your life looks like.

And most people never actually ask themselves that question.

In This Episode, You Will Learn

• What rock bottom can teach you about your purpose
• The identity shifts required to create a new life
• How to trust your intuition (even when it doesn’t make sense)
• Navigating marriage + business as partners
• The power of having hard conversations
• Letting go of people, roles, or paths that no longer fit
• Designing your family life instead of defaulting to it
• Why asking “what do I want this to look like?” changes everything
• The connection between intuition and business growth
• Choosing yourself… even when it feels uncomfortable

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver
Brianne on OG: @briannehoefelmann

Get ready for the very first episode of our ICON Series… and this one is so special.

We recorded this live (in my living room!) with Liz Doherty at a moment where everything in her business is expanding in real time. Liz is a speech language pathologist turned CEO who is currently leading a massive virtual summit bringing together thousands of people across multiple disciplines to tackle the literacy crisis.

But this episode isn’t just about business growth. It’s about identity shifts, creativity, leadership, and what it really takes to become the woman who can hold the next level. We talk about the emotional side of building a business, why entrepreneurship is the ultimate path for personal development, and how Liz went from craving creativity in her career to building a company that allows her to fully express it.

PLUS, we also get into the real behind-the-scenes of growth: investing in support before you feel ready, navigating risk, building capacity as a CEO, and the ripple effect your decisions have on your family, your clients, and your future.

This is such an honest, powerful conversation about what it looks like to step into your next level… before you feel fully ready.

In This Episode, You Will Learn

• How to shift your identity from practitioner to CEO (and actually believe it).
• Why creativity is the missing piece in so many businesses… and how to bring it back.
• What it really takes to hold growth at scale (and why it’s not just strategy).
• The truth about risk… and why staying stuck might be the bigger one.
• How investing in support (childcare, team, mentorship) unlocks your next level.
• The unexpected ripple effect your business has on your family and future generations.
• Why hobbies, space, and time away are essential for building a sustainable business.

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver
Liz on IG: @elizabeth_reading_slp

This was supposed to be an Instagram Live that Lindsey Murray and I tried to do…that completely broke. We tried 4 times. It kept glitching…so we remained calm and decided to record this separately for you because I KNEW it was going to be good.

Lindsey started breaking down what’s actually happening inside your Instagram right now…and why it can feel like:

• your content is good
• people are watching
• you’re even making some sales

…but it’s not consistent. There's a very specific reason for that. At one point she said something that made me stop taking notes:

“Your stories are where people decide to buy… but almost no one is using them that way.”

Then she walked through a simple framework she uses every day…

It changes how you look at:

• what you share
• how often you share
• and why some stories lead to sales… and others get ignored

And the wild part? It’s built around something you’re already doing every day…you’re just not using it strategically.

Listen to this episode to get Lindsey's Stories to Sales Framework.

We’re back with Part 2 of the live podcast we recorded at our recent Elevate retreat. We opened the floor for questions for a true “ask anything” space, and in this live Q&A, I coach through real, messy, in-the-moment CEO situations: how to handle difficult clients without spiraling, how to stay anchored when people judge your ambition, and how to build a bigger life without needing anyone’s permission. We also go deep on burnout and energy, what to do when your business needs you to lead but your body is tapped out, how I would market from scratch without Instagram or email, and the exact mindset shift that helped me stop being afraid of selling. If you’ve ever felt lonely in your ambition, triggered by other people’s behavior, or torn between playing it safe and going all in, this conversation will meet you right where you are.

In This Episode, You Will Learn

• How to create systems that protect your nervous system.
• A powerful reframe for criticism and side comments so you can keep expanding without shrinking back.
• A better starting point than “work harder” when you’re exhausted so you can scale with more energy, not more pressure.
• The “sandbox” approach so you can test bigger ideas without blowing up your whole business.
• The mindset shift every business woman must make around sales.
• How to step into your power when self-doubt is loud.

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! 

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver

Get ready for some real CEO girl talk, I’m sharing a live podcast we recorded on night one of our recent Elevate Retreat. Our incredible Head of Systems, Katy Widrick is back interviewing me  and nothing was off limits. We get into my predictions for what will set businesses apart in 2026, if I ever feel lonely running my business and how to overcome judgment from the people closest to you. I also share the mindset shifts that made 2025 my most joyful year, the fears I still work through behind the scenes, and the standards I’ve had to raise to build a wildly profitable business that still feels like a life. You’ll hear a new way I’m thinking about visibility, what I’m doing differently with AI, and why dreaming bigger always comes with a cost… but the payoff is worth it.

In This Episode, You Will Learn

• A clear direction for 2026 and what will matter most as the market shifts.
• What to do when you get judged for leveling up.
• A powerful standard to adopt as a leader (and a parent) that promotes personal responsibility vs dependence.
• The biggest mistake business owners are making with AI today (and what to do instead.)
• The hidden reason you may feel lonely in business.
• One simple way to build REAL confidence, in moments.

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! 

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver

This episode is a candid look at what really happened in our business over the last year -- the wins, the testing, the things that worked, and the things that didn’t work the way we expected.

We’re breaking down the biggest shifts we’ve seen in the industry over the past 12 months, why so many strategies that used to work are stalling out, and what this year taught us about selling, demand, and leadership at this level.

You’ll hear why we stopped treating promotions like “make or break” moments, how we think about testing without spiraling, and why building a strong backend gives you the confidence to innovate on the front end without fear.

We also talk about the shame spiral so many business owners are stuck in right now -- feeling disappointed, frustrated, or behind -- and how a simple perspective shift can open the door to momentum again.

Most importantly, we’re sharing how we’re approaching 2026 differently.

Why demand has to be created before the offer.
Why controlling your buyers no longer works.
Why building a world people want to be part of is what makes sales feel easier.
And how you can start shrinking your sales timelines without burning yourself out.

If this year felt heavier than you expected, if sales felt harder than they should, or if you’re ready to stop relying on one strategy and start building something more sustainable -- this conversation will change how you look at your business heading into 2026.

In this episode of The Shift Show, I'm pulling back the curtain on one of the most important decisions Dan and I have ever made in our business: hiring our Head of Systems and true number two, Katy Widrick.

This is the real, behind-the-scenes story of how we found her, why this role changed everything for us, and how having the right person supporting the visionary allowed our business to scale with more ease, stability, and leadership clarity.

Katy and I also share our origin story and what it's actually like to work together inside a multi-seven-figure company. We talk about how systems, leadership, and trust all intersect, and why growing a team isn't about adding more people, it's about building the structure that allows you to rise.

If you're a CEO who knows you're meant to lead bigger, but feels the weight of holding everything yourself, this episode will give you a powerful look at what's possible when your business is truly supported.

If you've been telling yourself "my audience is quiet… I must be f*cked," this episode is your wake-up call. Nicole and Dan are pulling back the curtain on one of the biggest misconceptions floating around in 2025: the belief that slow sales are caused by external forces — the economy, December, the algorithm, audience size, insert-excuse-here.

In this raw, cozy, couch-recorded episode, they break down:

✨ Why a 'quiet audience' isn't a sign to panic — it's a sign to fix your messaging
✨ The 3B Problem (boring, bland, or buried) that's killing your conversions
✨ How to compete in an attention economy where your buyers are scrolling Taylor Swift clips and cookie reels
✨ What actually creates obsession-level demand — the kind that has people buying now, not "next year"
✨ Why experts tend to be the most boring marketers (and the exact fix)
✨ How to find the 20% of your audience who are ready to take action right now
✨ And how you can pre-book your January revenue before the year even ends

This episode is a myth-buster, a mindset shift, and a messaging intervention all in one.

If you're tired of "slow," tired of believing the noise, and ready to tap into the buyers who want to move fast… this conversation is going to flip a switch.

And if you want to take this deeper, join us for Pre-Booked Profit — our 2-day workshop where we'll show you how to build instant demand, identify your action-takers, and pre-sell your January offers before January even begins.

Most CEOs think they have a "front-end" problem… but the truth is, the biggest revenue leaps come from what no one sees. In this episode, Nicole and Dan break down the Invisible Funnel—the backend engine that helped them hit 37 straight months of six-figure revenue. You'll hear how they went from $100 days to $100K months, why most funnels are built for slow buyers, and the backend moves that make scaling to 100K+ not just possible, but predictable. To get the private training on this, DM Nicole the word invisible.

We have officially held six figure months for 36 months. And it took me until last night to truly acknowledge it. In this episode, we talk about what it really takes to sell the same offer for four years, build a multi seven figure brand with your partner, hold your standards year after year, and still find the joy, magic, and fun in the business.
If you ever feel guilty about slowing down or celebrating yourself, this episode is your permission slip.

APPLY TO WORK WITH US HERE