The Shift Show

488: What No One Tells You About Running a 7-Figure Business


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In this episode of The Shift Show, Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conversations to redefining standards in their business, this episode dives deep into what it takes to sustain consistent six-figure months while creating a life they love.

They also take a moment to talk about their program, Elevate, which is designed to help entrepreneurs install a predictable sales model for sustainable and scalable growth.

What You’ll Learn in This Episode:

  • The lessons and wins from 2024, including hitting consistent six-figure months for over two years.
  • How Nicole and Dan balance business growth with personal freedom.
  • The mindset shifts that transformed their approach to success and money.
  • The importance of setting high standards and evolving as CEOs.
  • Why balancing short-term revenue and long-term brand building is crucial for sustained growth.
  • How they manage hard conversations as partners in life and business.
  • The power of consistent action and finding your "minimum dose" for business success.

Work With Us: Are you ready to elevate your business to new heights? Elevate is our signature 6-month program where we work with you to install a predictable sales model into your business. This isn’t just a mastermind—it’s a service where we help you build and optimize a system tailored to your business.

If you’re a business owner who’s doing well but knows there’s more potential to unlock, this program is for you. Stop relying on live launches or burning out chasing inconsistent revenue. Elevate will help you:

  • Increase revenue predictably.
  • Balance your time so you can scale without overworking.
  • Create a sustainable, scalable business model that fits your dream life.

Apply for Elevate today: Click here to apply or DM Nicole on Instagram with the word "Elevate."

Connect With Nicole:

  • Follow Nicole on Instagram: @nicoleculver
  • Send your questions or feedback via DM!

P.S. Nicole’s favorite win this year? A client who said, “I’m genuinely happy.” Ready to create results like this in your business? Apply for Elevate today!

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The Shift ShowBy Nicole Culver

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