The Shift Show

Do you ever feel like you’re doing all the right things in business, but still finding yourself stuck, overthinking, or constantly questioning what’s next? In this 2nd part of the Q&A episode, Dan asks me about the mindset, leadership, and business questions coming up inside Elevate. We talk about scaling from one-to-one coaching into larger group programs, navigating seasons that feel “slow,” trusting your intuition as a CEO, and why the words you use every day are shaping your entire reality. Tune in to stop spiraling every time business feels hard.

In This Episode, You Will Learn

00:00 How to scale beyond one-to-one coaching without losing connection or client results.

05:15 The mindset shift that changes how you handle “slow months” in business.

11:00 Why creating content only for sales leads to burnout and disconnection.

15:00 What’s the difference between intuition and fear-based overthinking?

17:15 How to know what to delegate and what to stay deeply involved in as a CEO.

20:45 Why your words shape your reality more than you realize.

23:30 How do you support struggling clients?

26:30 What we love spending money on in business.

28:30 How we think about emails, offers, funnels, and keeping marketing fresh.

30:45 The daily practices I use to stay grounded, magnetic, and self-expressed.

35:00 How storytelling and real-life experiences make your content more powerful.

38:30 What are the mistakes entrepreneurs make with funnel and lead generation?

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

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Nicole on IG: @nicoleculver

If you are feeling stuck in any area of your business right now, this is for you! In this episode, the tables turn as Dan interviews me and we go deep into how I actually think, make decisions, and lead as a CEO. We talk about the early days of starting the podcast, the biggest pivots in our business, and what really changed everything during one of our hardest seasons. I share how I make fast decisions without overthinking, why values drive everything we do, and how intuition and data actually work together in business. We also get into what I see happening in the online space right now and why so many people are staying stuck longer than they need to.

In This Episode, You Will Learn

• How to make decisions faster with more confidence.
• Build a business that actually fits your life.
• Trust yourself without needing constant validation.
• Turn small shifts into big business growth.
• Feel calmer and more grounded in hard moments.
• Detach from outcomes and lead more effectively.
• Break out of burnout and create real momentum.
• Stay focused even when you don’t have all the answers.
• Create more freedom without doing more work.

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver

What actually creates transformation at a live event? Is it the strategy? The speakers? The content? Or is it something much deeper?

In this special behind-the-scenes recap episode, we’re sitting down immediately after our latest Elevate event while the energy is still fresh, the room is still buzzing, and the emotions are still real. This conversation pulls back the curtain on what it really takes to create a high-level experience that makes people feel seen, supported, challenged, and expanded. We’re talking about the intentionality behind every detail, from the event flow and team dynamics to the conversations happening between sessions that end up changing everything.

We also dive into leadership, client experience, creativity, team support, and why getting in the room still creates a level of transformation you simply cannot replicate online.

This episode is not just about events. It’s about what becomes possible when you surround yourself with people who expand your vision, challenge your thinking, and show you a completely different way of operating as a CEO.

If you’ve ever wondered what really creates momentum, innovation, deeper leadership, and next-level growth, this conversation will show you.

In This Episode, You Will Learn

• Why feeling seen, heard, and understood creates deeper transformation than strategy alone.
• The intentional shifts that completely changed the energy of this event.
• How small client experience details create massive emotional impact.
• Why in-person rooms unlock conversations that never happen online.
• The leadership dynamic required to support high-level CEOs.
• What team support actually looks like behind the scenes.
• How live events create faster creativity, innovation, and business breakthroughs.
• Why creating “moments” matters more than making things flashy.
• How surrounding yourself with the right people changes your vision for what’s possible.
• Why demand-based marketing and innovation became a major conversation at this event.
• The biggest takeaways the team is bringing into the next season of growth

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver

Did you set out to build a business that gives you freedom, but somehow ended up feeling just as busy, stressed, or stuck? This episode will help you get back to the vision you really had in mind for your life.

Today, I’m sitting down with Jessica Bandison, and this conversation completely expanded how I think about success, life, and what it actually means to have it all. Jess shares her philosophy on building a life you love first and then creating a business that protects it, instead of the other way around. And honestly, this is one of those conversations that might break your brain a little (in the best way).

We talk about everything from stepping outside your comfort zone to create meaningful relationships, to why play is actually the missing piece for growth, to how you can create success without falling into hustle or burnout.

Jess also shares how she’s built a life that feels like play every day, how she involves her family in that vision, and how her unique approach to business has led to more alignment, more joy, and yes… more money.

This episode is about so much more than strategy. It’s about who you become when you stop playing small and start building a life that actually feels good.

In This Episode, You Will Learn

• Why building your life first changes everything in your business
• The difference between “fun” and true play (and why it matters)
• How to step outside your comfort zone in a way that expands you
• The importance of female connection and vulnerability as adults
• How Jess creates unforgettable life experiences with her family
• The three-part framework she uses for travel: education, contribution, and play
• Why success doesn’t come from hustle or doing less, but from alignment
• How to release attachment and bring more creativity into your business
• The “Up in the Clouds” offer and how play can transform selling
• Why sharing your real life is the key to deeper impact

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver
Jessica on IG: @jessicabandison

Today I’m bringing someone from behind the scenes to the front… Brianne Hoefelmann, co-founder of The Good In Media, and someone who has played a huge role in bringing this ICON series to life.

But this conversation goes so much deeper than business.

We talk about intuition, identity shifts, marriage, parenting, homeschooling, and what it really looks like to choose your life on purpose… even when that means walking away from what feels safe.

Brianne shares her story of hitting rock bottom, losing everything, and rebuilding from the ground up. And what I love most is how honest she is about the messy middle… the hard conversations, the fears, and the decisions that don’t always make sense to other people.

This episode is for you if you’ve been feeling that pull toward something more… and you know you’re meant for a different version of your life.

Because the truth is, you get to decide what your life looks like.

And most people never actually ask themselves that question.

In This Episode, You Will Learn

• What rock bottom can teach you about your purpose
• The identity shifts required to create a new life
• How to trust your intuition (even when it doesn’t make sense)
• Navigating marriage + business as partners
• The power of having hard conversations
• Letting go of people, roles, or paths that no longer fit
• Designing your family life instead of defaulting to it
• Why asking “what do I want this to look like?” changes everything
• The connection between intuition and business growth
• Choosing yourself… even when it feels uncomfortable

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver
Brianne on OG: @briannehoefelmann

Get ready for the very first episode of our ICON Series… and this one is so special.

We recorded this live (in my living room!) with Liz Doherty at a moment where everything in her business is expanding in real time. Liz is a speech language pathologist turned CEO who is currently leading a massive virtual summit bringing together thousands of people across multiple disciplines to tackle the literacy crisis.

But this episode isn’t just about business growth. It’s about identity shifts, creativity, leadership, and what it really takes to become the woman who can hold the next level. We talk about the emotional side of building a business, why entrepreneurship is the ultimate path for personal development, and how Liz went from craving creativity in her career to building a company that allows her to fully express it.

PLUS, we also get into the real behind-the-scenes of growth: investing in support before you feel ready, navigating risk, building capacity as a CEO, and the ripple effect your decisions have on your family, your clients, and your future.

This is such an honest, powerful conversation about what it looks like to step into your next level… before you feel fully ready.

In This Episode, You Will Learn

• How to shift your identity from practitioner to CEO (and actually believe it).
• Why creativity is the missing piece in so many businesses… and how to bring it back.
• What it really takes to hold growth at scale (and why it’s not just strategy).
• The truth about risk… and why staying stuck might be the bigger one.
• How investing in support (childcare, team, mentorship) unlocks your next level.
• The unexpected ripple effect your business has on your family and future generations.
• Why hobbies, space, and time away are essential for building a sustainable business.

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver
Liz on IG: @elizabeth_reading_slp

This was supposed to be an Instagram Live that Lindsey Murray and I tried to do…that completely broke. We tried 4 times. It kept glitching…so we remained calm and decided to record this separately for you because I KNEW it was going to be good.

Lindsey started breaking down what’s actually happening inside your Instagram right now…and why it can feel like:

• your content is good
• people are watching
• you’re even making some sales

…but it’s not consistent. There's a very specific reason for that. At one point she said something that made me stop taking notes:

“Your stories are where people decide to buy… but almost no one is using them that way.”

Then she walked through a simple framework she uses every day…

It changes how you look at:

• what you share
• how often you share
• and why some stories lead to sales… and others get ignored

And the wild part? It’s built around something you’re already doing every day…you’re just not using it strategically.

Listen to this episode to get Lindsey's Stories to Sales Framework.

We’re back with Part 2 of the live podcast we recorded at our recent Elevate retreat. We opened the floor for questions for a true “ask anything” space, and in this live Q&A, I coach through real, messy, in-the-moment CEO situations: how to handle difficult clients without spiraling, how to stay anchored when people judge your ambition, and how to build a bigger life without needing anyone’s permission. We also go deep on burnout and energy, what to do when your business needs you to lead but your body is tapped out, how I would market from scratch without Instagram or email, and the exact mindset shift that helped me stop being afraid of selling. If you’ve ever felt lonely in your ambition, triggered by other people’s behavior, or torn between playing it safe and going all in, this conversation will meet you right where you are.

In This Episode, You Will Learn

• How to create systems that protect your nervous system.
• A powerful reframe for criticism and side comments so you can keep expanding without shrinking back.
• A better starting point than “work harder” when you’re exhausted so you can scale with more energy, not more pressure.
• The “sandbox” approach so you can test bigger ideas without blowing up your whole business.
• The mindset shift every business woman must make around sales.
• How to step into your power when self-doubt is loud.

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! 

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver

Get ready for some real CEO girl talk, I’m sharing a live podcast we recorded on night one of our recent Elevate Retreat. Our incredible Head of Systems, Katy Widrick is back interviewing me  and nothing was off limits. We get into my predictions for what will set businesses apart in 2026, if I ever feel lonely running my business and how to overcome judgment from the people closest to you. I also share the mindset shifts that made 2025 my most joyful year, the fears I still work through behind the scenes, and the standards I’ve had to raise to build a wildly profitable business that still feels like a life. You’ll hear a new way I’m thinking about visibility, what I’m doing differently with AI, and why dreaming bigger always comes with a cost… but the payoff is worth it.

In This Episode, You Will Learn

• A clear direction for 2026 and what will matter most as the market shifts.
• What to do when you get judged for leveling up.
• A powerful standard to adopt as a leader (and a parent) that promotes personal responsibility vs dependence.
• The biggest mistake business owners are making with AI today (and what to do instead.)
• The hidden reason you may feel lonely in business.
• One simple way to build REAL confidence, in moments.

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! 

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver

This episode is a candid look at what really happened in our business over the last year -- the wins, the testing, the things that worked, and the things that didn’t work the way we expected.

We’re breaking down the biggest shifts we’ve seen in the industry over the past 12 months, why so many strategies that used to work are stalling out, and what this year taught us about selling, demand, and leadership at this level.

You’ll hear why we stopped treating promotions like “make or break” moments, how we think about testing without spiraling, and why building a strong backend gives you the confidence to innovate on the front end without fear.

We also talk about the shame spiral so many business owners are stuck in right now -- feeling disappointed, frustrated, or behind -- and how a simple perspective shift can open the door to momentum again.

Most importantly, we’re sharing how we’re approaching 2026 differently.

Why demand has to be created before the offer.
Why controlling your buyers no longer works.
Why building a world people want to be part of is what makes sales feel easier.
And how you can start shrinking your sales timelines without burning yourself out.

If this year felt heavier than you expected, if sales felt harder than they should, or if you’re ready to stop relying on one strategy and start building something more sustainable -- this conversation will change how you look at your business heading into 2026.