The Shift Show

520: How I Actually Make Decisions as a CEO (No Overthinking)


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If you are feeling stuck in any area of your business right now, this is for you! In this episode, the tables turn as Dan interviews me and we go deep into how I actually think, make decisions, and lead as a CEO. We talk about the early days of starting the podcast, the biggest pivots in our business, and what really changed everything during one of our hardest seasons. I share how I make fast decisions without overthinking, why values drive everything we do, and how intuition and data actually work together in business. We also get into what I see happening in the online space right now and why so many people are staying stuck longer than they need to.


In This Episode, You Will Learn

  • How to make decisions faster with more confidence.
  • Build a business that actually fits your life.
  • Trust yourself without needing constant validation.
  • Turn small shifts into big business growth.
  • Feel calmer and more grounded in hard moments.
  • Detach from outcomes and lead more effectively.
  • Break out of burnout and create real momentum.
  • Stay focused even when you don’t have all the answers.
  • Create more freedom without doing more work.



Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

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Nicole on IG: @nicoleculver

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The Shift ShowBy Nicole Culver

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