This episode is a candid look at what really happened in our business over the last year -- the wins, the testing, the things that worked, and the things that didn’t work the way we expected.

We’re breaking down the biggest shifts we’ve seen in the industry over the past 12 months, why so many strategies that used to work are stalling out, and what this year taught us about selling, demand, and leadership at this level.

You’ll hear why we stopped treating promotions like “make or break” moments, how we think about testing without spiraling, and why building a strong backend gives you the confidence to innovate on the front end without fear.

We also talk about the shame spiral so many business owners are stuck in right now -- feeling disappointed, frustrated, or behind -- and how a simple perspective shift can open the door to momentum again.

Most importantly, we’re sharing how we’re approaching 2026 differently.

Why demand has to be created before the offer.
Why controlling your buyers no longer works.
Why building a world people want to be part of is what makes sales feel easier.
And how you can start shrinking your sales timelines without burning yourself out.

If this year felt heavier than you expected, if sales felt harder than they should, or if you’re ready to stop relying on one strategy and start building something more sustainable -- this conversation will change how you look at your business heading into 2026.