If you were able to pitch your business and gain exposure in the media to land more clients and create more visibility for yourself and what you do, would you be interested? If so, then today’s episode is for you! Public relations is something that we don’t really hear much about in the online virtual support business space, and we want to know why that is! If someone asked you to define what public relations is, would you be able to? Do you know what the benefits are of utilizing PR? It’s one of those things that we have all heard about and we know it exists, but we never really pin-point why or when it’s necessary for your business or how exactly to implement public relations into your business! That’s why today we are learning why this is such an under-utilized marketing strategy, and here to teach us is none other than the fabulous PR pro Christina Nicholson! 

Before Christina got involved in PR she spent about 10 years working as a TV reporter and anchor. At that time while she was working long hours in a grueling and inflexible schedule (on top of being a mom!), she noticed a lot of people in PR had never actually worked in the media, and had no concept of what it was like to be in the newsroom or put a story together. That’s when she decided to start her own PR agency, and it has been flourishing for nearly five years! With her team of eight rockstar women who all work remotely, she helps small business owners get exposure in the media without paying for advertising. That sounds like a win-win to me! 

We talk about:

• Potential repercussions for small businesses that gain media coverage
• What a media pitch list is and how to make one
• How to know when we're ready for PR and if it’s the right route for us 
• The first steps towards getting prepared, and how to present ourselves as legit

Visit https://www.tashabooth.com/podcast for more info!

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