Creating content that attracts and nurtures your ideal client can be a lot easier than we sometimes make it. My guest today, Abby Herman, is a content strategist and content creator for service-based B2Bs and is passionate about helping businesses grow their own online visibility with the right content at the right time.

She and I met at a mastermind retreat where Amy Porterfield mentioned that what you do when you’re not launching is even more important than what you do when you are launching. That is where the nurturing needs to happen. Today, we’re talking about how and when to create the content you need to attract your ideal client in a way that nurtures them and keeps them coming back. We talked about:

• What nurturing your audience means
• What type of content is necessary
• How to decide what content vehicle and topics we need to use
• What you need to include in your opt-in that will help your audience and keep them coming back
• What journey you, as a virtual assistant, can take your audience on
• One thing you can do this week to nurture your audience better

Head to thelaunchguild.com/podcast for more info

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