App Marketing by App Masters

How She Scaled to 7M+ Installs on Google Play as an Indie Developer


Listen Later

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding.

Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-friendly startup hub.

She’ll reveal her exact Google Ads & ASO playbook for scaling utility apps on a budget, what most indie devs get wrong about Android growth, and how she uses lean AI workflows to launch and iterate faster than the competition.

We also explore her journey as a solo female app founder and how she’s built a life of freedom, travel, and growth, all powered by apps.

You will discover:

✅ How to scale an Android app using Google Ads and ASO

✅ Why most indie developers fail with Google Ads and how to fix it

✅ How to launch AI-powered apps without a big team

✅ Her early-stage growth strategy: from $0 to $200K+ using only AdMob

Learn More:

Connect with her:

https://www.linkedin.com/in/fatemeh-vahdatpour/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

...more
View all episodesView all episodes
Download on the App Store

App Marketing by App MastersBy Steve Young

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

138 ratings


More shows like App Marketing by App Masters

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

229,674 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,174 Listeners

This Week in Startups by Jason Calacanis

This Week in Startups

1,296 Listeners

The a16z Show by Andreessen Horowitz

The a16z Show

1,105 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,233 Listeners

Founders by David Senra

Founders

2,221 Listeners

My First Million by Hubspot Media

My First Million

2,660 Listeners

Business of Apps Podcast by Business of Apps

Business of Apps Podcast

25 Listeners

Gooaye 股癌 by 謝孟恭

Gooaye 股癌

766 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,254 Listeners

Sub Club by RevenueCat by David Barnard, Jacob Eiting

Sub Club by RevenueCat

60 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

29,272 Listeners

The BetterLife Podcast by Brandon Turner and Cam Cathcart

The BetterLife Podcast

848 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,480 Listeners