ShopMy co-founders Harry Rein and Tiffany Lopinsky are building the most sophisticated three-sided commerce platform that revolutionizes how creators monetize authentic recommendations, how brands scale through trusted advocates, and how consumers discover products through curated networks they actually trust. Powered by intricate product graph technology and advanced data infrastructure that maps millions of products across retailers, they're architecting the future of commerce driven by intentional curation rather than algorithmic impulse buying.

What You'll Learn:

Chapters:
01:53 Intro
03:30 From Boston Foodies to Engineering Complementary Backgrounds
10:08 The ShopMy Genesis Solving Creator Monetization
14:18 Breaking Down ShopMy Three Core Constituencies
18:39 Introducing Circles Personalized Shopping Through Trust
25:27 The Three Phases of Building ShopMy
26:35 Product Philosophy Minimizing Calories in User Experience
32:38 Cutting Through the Noise Where Shopping Journeys Begin
34:32 Opportunities Scaling Creator Performance Marketing
36:25 The Role of AI in Taste and Personalization
37:49 From Creator Economy to Curator Economy
44:10 Funding Strategy Building for the Long Term
46:10 Building the Team The Sweep the Floors Leadership Philosophy
52:20 Personal Discoveries What the Founders Buy Through Circles

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