Side projects don't have to be side hustles - but what's the point of them?

Jesse Nicely is a Group Strategy Director at Cashmere in Los Angeles. 

After studying psychology and journalism at NYU and editing the subculture magazine Frank 151, Jesse has found a place in the advertising world but he keeps one hand in a side project called Puffington's Golf.

Puffington's Golf is a brand for golfers who also play with cannabis.  

We discuss:

- The benefits of side projects

- The struggles of side projects  

You can find Jesse here https://www.linkedin.com/in/jesse-nicely-84094b33/

And you can find Puffington's Golf here https://www.puffingtonsgolf.com/

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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com