In this episode of The Rainmaker Podcast, Sally Lawson is joined by Gemma Warne from Agent Marketer to unpack the future of digital marketing, AI, and lead generation for estate and letting agents.

They discuss why so many agents are still struggling with poor quality leads, why old school marketing methods are rapidly becoming outdated, and how highly targeted funnels, AI tools, and nurture systems are transforming the way agencies generate business.

From £3 landlord leads and automated AI conversations to avatar targeting and database nurturing, this conversation reveals how modern agents are building scalable lead generation systems while others are being left behind.