This week we dive into the pipeline shortage and the need for more accounting candidates, and discuss Intuit's groundbreaking use of AI in TurboTax and its potential impact on accounting professionals. Guest Jack Castonguay sheds light on FASB's recent announcement on accounting standards for digital assets and how it affects companies holding crypto assets. We also explore positive aspects of the accounting profession and address the need for critical changes like higher salaries and re-evaluating the audit process.

Sponsors
LiveFlow - http://accountingpodcast.promo/liveflow
FreshBooks - http://accountingpodcast.promo/freshbooks
South Carolina Association of CPAs (SCACPA) - http://accountingpodcast.promo/SCACPA

• (00:47) - Welcome Jack Castonguay to the show

Subscribe to the Earmark Accounting Podcast: https://podcast.earmarkcpe.com
Get CPE for listening to podcasts with Earmark CPE: https://earmarkcpe

Show Notes

Intuit reveals new A.I. assistant after major investment   

https://fortune.com/2023/09/06/intuit-ai-virtual-assistant-major-investment-ceo-sasan-goodarzi/

Intuit Assist - Your AI Accounting Assistant            

https://quickbooks.intuit.com/ai-accounting/

Intuit Mailchimp Launches New Global Campaign to Help Marketers Untangle Their Clustomer Problem

https://investors.intuit.com/news/news-details/2023/Intuit-Mailchimp-Launches-New-Global-Campaign-to-Help-Marketers-Untangle-Their-Clustomer-Problem/default.aspx

Introducing Intuit Assist: The Generative AI-Powered Financial Assistant for Small Businesses and Consumers         

https://investors.intuit.com/news/news-details/2023/Introducing-Intuit-Assist-The-Generative-AI-Powered-Financial-Assistant-for-Small-Businesses-and-Consumers/default.aspx

Promoting an employee may lead them to leave 

https://www.accountingtoday.com/news/adp-examines-impact-of-promotions-on-employee-motivation-and-retention

Transformative Tax Preparation: Gen-AI Powered Intuit Apollo

https://blog.turbotax.intuit.com/breaking-news/tax-preparation-powered-by-gen-ai-59318/

Intuit Assist Poised To Boost Competitive Moat, Gets A Price Target Boost From Analysts

https://www.benzinga.com/analyst-ratings/analyst-color/23/09/34327992/intuit-assist-poised-to-boost-competitive-moat-gets-a-price-target-boost-from-analy

Intuit cut hundreds of jobs and spent at least $20 billion in a massive bet on AI. Today the company is revealing its new virtual assistant 

https://finance.yahoo.com/news/intuit-cut-hundreds-jobs-spent-120000980.html

Google to charge big businesses $30 per user per month for AI in Gmail and work apps

https://www.cnbc.com/2023/08/29/google-will-charge-enterprises-30-a-month-for-duet-ai-in-workspace.html

Meet our guest, Jack Castonguay
Website: https://scholar.google.com/citations?user=Pg5p99EAAAAJ&hl=en&oi=sra
LinkedIn: https://www.linkedin.com/in/jack-castonguay-phd-cpa/
Twitter: https://twitter.com/profjackc?lang=en
Instagram: https://www.instagram.com/profjackscout/

Get in Touch

Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus, and NOW, you can see our smiling faces on Instagram! You can now call us and leave a voicemail, maybe we'll play it on the show. DIAL (202) 695-1040

Need Accounting Conference Info? 

Check out our new website - accountingconferences.com

Limited edition shirts, stickers, and other necessities

TeePublic Store: http://cloudacctpod.link/merch

Subscribe

• Apple Podcasts: http://cloudacctpod.link/ApplePodcasts
• Podchaser: http://cloudacctpod.link/podchaser
• Spotify: http://cloudacctpod.link/Spotify