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On this episode, Chris Irwin sits down with Bert Sorin, former Division I All-American track and field athlete and President of Sorinex, to talk about the evolution of the family-run company that helped shape the modern strength equipment industry.
Bert shares how his father, Richard Sorin, founded Sorenex with a focus on innovation and community, and how Bert’s athletic background and leadership pushed the company to new heights. They discuss the challenges of building a business, the impact of patented designs, and Sorinex’s ongoing mission to serve universities, pro teams, and the military.
On the X is an IRONCLAD Original
More about The Navy SEAL Foundation:
https://www.navysealfoundation.org/
Text ONTHEX to 60104 to sign up to receive updates from the Navy SEAL Foundation (NSF). By participating, you agree to our Mobile Terms and Conditions (60104-info.com) for recurring autodialed donation messages from NSF to the phone number you provide. Text STOP to end. Msg & data rates may apply.
Instagram:
https://www.instagram.com/navysealfoundation/
https://www.instagram.com/thisisironclad
SPONSORS:
On the X is presented by Mechanix Wear: https://www.mechanix.com/
Mechanix Wear is proud to offer an exclusive 15% discount through the ID.me program to military, veterans and first responders. Click on the ID.me button in your shopping cart and follow the steps to verify your eligibility.
Learn more about your ad choices. Visit megaphone.fm/adchoices
4.8
2020 ratings
On this episode, Chris Irwin sits down with Bert Sorin, former Division I All-American track and field athlete and President of Sorinex, to talk about the evolution of the family-run company that helped shape the modern strength equipment industry.
Bert shares how his father, Richard Sorin, founded Sorenex with a focus on innovation and community, and how Bert’s athletic background and leadership pushed the company to new heights. They discuss the challenges of building a business, the impact of patented designs, and Sorinex’s ongoing mission to serve universities, pro teams, and the military.
On the X is an IRONCLAD Original
More about The Navy SEAL Foundation:
https://www.navysealfoundation.org/
Text ONTHEX to 60104 to sign up to receive updates from the Navy SEAL Foundation (NSF). By participating, you agree to our Mobile Terms and Conditions (60104-info.com) for recurring autodialed donation messages from NSF to the phone number you provide. Text STOP to end. Msg & data rates may apply.
Instagram:
https://www.instagram.com/navysealfoundation/
https://www.instagram.com/thisisironclad
SPONSORS:
On the X is presented by Mechanix Wear: https://www.mechanix.com/
Mechanix Wear is proud to offer an exclusive 15% discount through the ID.me program to military, veterans and first responders. Click on the ID.me button in your shopping cart and follow the steps to verify your eligibility.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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