This week I sat down with my buddy Sam Primm, a powerhouse real estate investor out of St. Louis who flips over 300 houses a year, owns about $50 million in rentals, and has built one of the strongest personal brands in the industry. We talk about his entire journey—from buying his first couple rentals on the side while working a W2 job, to going all-in and scaling through consistency and smart partnerships.

Sam shares how joining masterminds changed the trajectory of his business, why he intentionally stayed in the Midwest, and how he built a team of 55 people (many of them lifelong friends) who rarely leave because they're allowed to grow wealth alongside him. We also break down flipping vs. rentals, why most investors quit too soon, and the two core skills every real estate investor must master: finding deals and finding money.

We also get into the social media side of things. Sam now racks up 30–35 million views a month across platforms, and we talk about how brand building is becoming a requirement for investors in 2025, not a luxury. His authenticity, consistency, and willingness to share the real side of the business have created massive opportunities—from deal flow to private money to a thriving coaching platform.

Sam is one of the good guys. He leads with value, he builds his community, and he's built systems that allow him to scale without sacrificing his life. If you want a blueprint for real, sustained growth in this business, start here.

//CONNECT WITH SAM Instagram: @fastersamprimm YouTube: @FasterFreedom

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