Ah, case studies – one of the most tried and tested marketing tools at any business’ disposal.

Oh, case studies – one of the most tired and testing marketing tools when used incorrectly.

They divide opinion, but it’s not the concept of case studies that can be problematic – it’s the execution.

With a bit of repurposing magic, you can turn a stuffy old corporate nightmare into a jargon-busting, jaw-dropping, crowd-pleasing piece of storytelling. Okay, that might be overdoing it slightly, but you can definitely make your case studies more effective, compelling, and long-lasting with a repurposing mindset.

Whether you’re sitting on a stack of old case studies or you’ve never written one before, I can show you how to energize them and make them go further with content repurposing.

Find out about:

• What a case study is – and what its purpose should be
• How learning from literature can make your case studies more compelling
• The reasons case studies can be ineffective
• How to produce better quality case studies that are fit for repurposing
• Five ideas for how you can repurpose your case studies

Important Links & Mentions:

• The Universal Shapes of Stories, According to Kurt Vonnegut
• Clever Ways to Repurpose Client Testimonials and Reviews. Content 10x Podcast episode 97
• How to Create Audiograms For Your Podcast: Wavve Vs Headliner
• The Talk Trigger Show by Jay Baer
• The Treasury Recruitment Company
• The Content 10x podcast
• The Content 10x blog
• The Content 10x book

To listen to this podcast episode and read the blog post, click here.