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In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Mantle, founder and CEO of Innov8.ag. Mantle and his team have been working closely with USHBC to transform high-tech field data into actionable insights. With test fields already established, Mantle is here to share where we are today, where we’re headed and why the BerrySmart Fields program is just getting started. He dives into the intersection of technology and agriculture – specifically, how we’re improving our ability to forecast yield using data-informed decisions across the blueberry supply chain.
“ Our work is focused on validating a smart farm network that enables blueberry growers, packers, marketers, stakeholders, sales tech and research to collaborate on farm operation optimization. So everything from what tech to be using, how to use it, to the bigger picture of how do we unlock data insights across the blueberry industry in ways that help the whole blueberry value chain grow and thrive into the future.” – Steve Mantle
Topics covered include:
Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Alan Schreiber in Washington, TJ Hafner in Oregon, Brody Schropp in Michigan, Matt Macrie in New Jersey and Sunny Brar in British Columbia. This was recorded on July 10, 2025.
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In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Mantle, founder and CEO of Innov8.ag. Mantle and his team have been working closely with USHBC to transform high-tech field data into actionable insights. With test fields already established, Mantle is here to share where we are today, where we’re headed and why the BerrySmart Fields program is just getting started. He dives into the intersection of technology and agriculture – specifically, how we’re improving our ability to forecast yield using data-informed decisions across the blueberry supply chain.
“ Our work is focused on validating a smart farm network that enables blueberry growers, packers, marketers, stakeholders, sales tech and research to collaborate on farm operation optimization. So everything from what tech to be using, how to use it, to the bigger picture of how do we unlock data insights across the blueberry industry in ways that help the whole blueberry value chain grow and thrive into the future.” – Steve Mantle
Topics covered include:
Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Alan Schreiber in Washington, TJ Hafner in Oregon, Brody Schropp in Michigan, Matt Macrie in New Jersey and Sunny Brar in British Columbia. This was recorded on July 10, 2025.
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