Brian Elliott is an Executive Leader at Future Forum. He has spent the last three decades leading teams and building companies as a startup CEO, a product leader at Google, and Senior Vice President at Slack.

In his book How the Future Works. Leading Flexible Teams to do the Best Work of Their Lives, co-authored by Sheela Subramanian and Helen Kupp, he points out that the way we worked in pre-pandemic times is no longer effective and the concept of nine-to-five, five-days-a-week, in-office work environments does not resonate with most employees today, or with the requirements of our knowledge-based economy.

In conversation with Martin Reeves, Chairman of BCG Henderson Institute, Brian discusses ways leaders can optimize for better outcomes by extending the more flexible approach we take towards different customers and applying this model to individual employees within their company. By doing so, leaders can make work more productive, fairer, more attractive to employees, and even a source of competitive advantage.

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About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.