Generative AI is sliding into the “Trough of Disappointment.” The Atlantic is warning of an AI bubble. And if you’re a CMO chasing disconnected AI pilots without a plan, you could be next.

In this episode, Gini Dietrich explains why PESO isn’t just a model—it’s the operating system that prevents AI from becoming another overhyped, underperforming fad.

You’ll learn:

Why CMOs keep getting burned by technology hype cycles

The rookie mistakes killing enterprise AI strategies

How PESO ties AI to real business outcomes

The trust signals that matter to both humans and machine customers

Before the bubble pops, make sure your AI strategy is built to last.