Behind the Craft

How the Product Manager Role is Changing in 2025 | Jiaona Zhang (CPO Linktree)


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My guest today is Jiaona Zhang, CPO of Linktree.

JZ is the Chief Product Officer of Linktree and a guest lecturer at Stanford. We had a great chat about AI’s impact on PM managers and super ICs, the shift towards PM specialists, and whether becoming a creator can help advance your PM career.
(00:00) Find what makes you happy in your PM career
(01:44) AI's impact on PM managers and super ICs
(04:03) How to balance strategy and execution
(08:24) Streamlining PM tasks with AI
(13:28) Creating strategy docs and PRDs that work
(16:50) Your career is your most important product
(22:55) The shift from PM generalists to specialists
(23:58) Exploring JZ's Career Odyssey framework
(25:49) Why you shouldn't just optimize for comp and title
(31:12) Does the creator economy actually work?
(44:19) Can being a creator help advance your product career?
Get the takeaways: https://creatoreconomy.so/p/how-the-product-manager-role-is-changing-jiaona-zhang
Where to find Jiaona:
Linktree: https://linktr.ee/jz
LinkedIn: https://www.linkedin.com/in/jiaona/
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