In this episode, Michael Jans reveals the most overlooked growth lever for independent insurance agencies — and why agencies that master this one move consistently grow faster, make more per client, and sell for 15–30% higher multiples.
You’ll discover:
<ul>
<li>Why niching down accelerates revenue, retention, and profitability</li>
<li>The math behind a 60%+ income difference between two markets</li>
<li>Michael’s Bullseye Market Selector — a 10-factor framework for choosing your ideal client profile</li>
<li>How your market choice impacts valuation (with real numbers!)</li>
<li>Where AI and niche authority intersect to create lasting competitive advantage</li>
</ul>
📥 Want the Bullseye Market Selector Tool free? Email <a href='mailto:michael@michaeljans.com'>michael@michaeljans.com</a> and I’ll send it to you.

In this episode, Michael Jans reveals the most overlooked growth lever for independent insurance agencies — and why agencies that master this one move consistently grow faster, make more per client, and sell for 15–30% higher multiples. You’ll discover: Why niching down accelerates revenue, retention, and profitability The math behind a 60%+ income difference between two markets Michael’s Bullseye Market Selector — a 10-factor framework for choosing your ideal client profile How your market choice impacts valuation (with real numbers!) Where AI and niche authority intersect to create lasting competitive advantage 📥 Want the Bullseye Market Selector Tool free? Email michael@michaeljans.com and I’ll send it to you.

In this episode, Michael Jans reveals the most overlooked growth lever for independent insurance agencies — and why agencies that master this one move consistently grow faster, make more per client, and sell for 15–30% higher multiples.
You’ll discover:
<ul>
<li>Why niching down accelerates revenue, retention, and profitability</li>
<li>The math behind a 60%+ income difference between two markets</li>
<li>Michael’s Bullseye Market Selector — a 10-factor framework for choosing your ideal client profile</li>
<li>How your market choice impacts valuation (with real numbers!)</li>
<li>Where AI and niche authority intersect to create lasting competitive advantage</li>
</ul>
📥 Want the Bullseye Market Selector Tool free? Email <a href="mailto:michael@michaeljans.com" rel="noopener noreferrer">michael@michaeljans.com</a> and I’ll send it to you.

How the Right Niche Can Add 30% to Your Agency’s Valuation

For agency owners serious about the Insurance Trifecta—Faster Growth, Higher Margins, and Peak Valuation.

Hosted by Michael Jans—founder of Agency Revolution and architect of the longest-running mastermind in the industry —The Insura-Preneur Podcast delivers the real-world systems, strategies, and shortcuts used by the most successful independent agencies and insurtechs across North America.

Each episode arms you with practical tools and elite insights so you can:

- Accelerate organic growth without confusion, chaos, or cold-calling
- Increase margins through smarter marketing and streamlined operations
- Engineer a peak valuation using models proven to boost your exit payday

You’ll hear from the top thinkers, marketers, tech leaders, and M&A insiders in the industry—all focused on one thing: helping you build an agency that creates real wealth for you, your family, and your community.

No fluff. No filler. Just what works.

Don’t just grow your agency. Engineer its future.

Business

Entrepreneurship

Marketing

For agency owners serious about the Insurance Trifecta—Faster Growth, Higher Margins, and Peak Valuation. Hosted by Michael Jans—founder of Agency Revolution and architect of the longest-running mastermind in the industry —The Insura-Preneur Podcast delivers the real-world systems, strategies, and shortcuts used by the most successful independent agencies and insurtechs across North America. Each episode arms you with practical tools and elite insights so you can: - Accelerate organic growth without confusion, chaos, or cold-calling - Increase margins through smarter marketing and streamlined operations - Engineer a peak valuation using models proven to boost your exit payday You’ll hear from the top thinkers, marketers, tech leaders, and M&A insiders in the industry—all focused on one thing: helping you build an agency that creates real wealth for you, your family, and your community. No fluff. No filler. Just what works. Don’t just grow your agency. Engineer its future.

For agency owners serious about the Insurance Trifecta—Faster Growth, Higher Margins, and Peak Valuation.

Hosted by Michael Jans—founder of Agency Revolution and architect of the longest-running mastermind in the industry —The Insura-Preneur Podcast delivers the real-world systems, strategies, and shortcuts used by the most successful independent agencies and insurtechs across North America.

Each episode arms you with practical tools and elite insights so you can:

- Accelerate organic growth without confusion, chaos, or cold-calling
- Increase margins through smarter marketing and streamlined operations
- Engineer a peak valuation using models proven to boost your exit payday

You’ll hear from the top thinkers, marketers, tech leaders, and M&amp;A insiders in the industry—all focused on one thing: helping you build an agency that creates real wealth for you, your family, and your community.

No fluff. No filler. Just what works.

Don’t just grow your agency. Engineer its future.

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How the Right Niche Can Add 30% to Your Agency’s Valuation

How the Right Niche Can Add 30% to Your Agency’s Valuation

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