In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow and SaaStockUSA speaker, who shares how SaaS orgs need to change to support PLG.

In this episode you'll hear:

⚡️ What shapes Esben as a person & entrepreneur

⚡️ Why he's bootstrapping Userflow

⚡️ How the current market is impacting him and his clients, and what he's doing to navigate through it

⚡️ Why Userflow takes a PLG approach to building the business

⚡️ The hardest thing about product-led growth

⚡️ PLUS what Esben's most looking forward to at #SaaStockUSA

& more! 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)