In today's episode I dive into the real-world ways top retail brands are using AI—not just the flashy stuff you read about, but the practical tools that are truly moving the needle. From AI-driven share of search insights to tools that dissect customer reviews and even create product videos, these aren’t future ideas—they’re game-changing strategies already in play.

I spoke with four seasoned pros from the retail media space—Simon Swan, Elizabeth Rivas, Danny Silverman, and Luiz Antunes Filho—to hear how their teams are integrating AI into their daily workflows. Whether it’s optimizing product listings based on review insights, streamlining content creation, or letting AI manage ROAS targets, their stories reveal how AI is becoming a must-have tool in retail marketing. If you’re looking to get inspired and stay competitive, you’ll want to hit play on this one.

⏱️ Episode Timeline Highlights

[1:20] - Simon Swan explains how “My Telescope” uses share of search data across platforms like Google, Amazon, and TikTok to optimize media strategies in real-time.

[3:07] - Elizabeth Rivas shares how AI is transforming customer review analysis and boosting conversion rates by up to 74%.

[5:40] - Danny Silverman breaks down his use of ChatGPT for content creation and SEO tools to boost organic performance.

[7:09] - Luiz Antunes Filho discusses AI-generated video content and campaign automation using tools like Pacvue inside Amazon’s PPC dashboard.

[8:14] - Luiz also highlights how setting target ROAS/CPA allows AI to fine-tune advertising results.

🔗 Links & Resources

• Subscribe to Retail Media Breakfast Club's daily newsletter
• Follow Kiri on LinkedIn
• My Telescope – Share of search insights platform
• Pacvue – AI-powered retail media platform
• DetailPage.com – Organic content optimization and market share analytics tool

Connect with today's guests

• Elizabeth Rivas
• Luiz Antunes Filho
• Simon Swan
• Danny Silverman