Conference season is here, and with it comes the ever-present question from leadership: “Why should we approve this expense?” In today’s episode of the Retail Media Breakfast Club, I tackle that head-on with advice and stories straight from the front lines of retail media. Whether you’re booking your first trip to Cannes or opening your first conference app, you’ll find actionable tips to make every handshake, session, and badge count.

You’ll hear from seasoned pros like Brian Dudzunski (ex KIND snacks), Bree Keening (Wilton), Louis Antunes Filho (Organika), and Danny Silverman (Silverstream Consulting) as they share their strategies for maximizing ROI, creating intentional networking goals, and discovering emerging tech before your competitors do. Let’s dive into how you can turn these hectic days into high-value wins.

Episode Highlights:

• [0:39] - What to expect from Cannes and how to navigate your first conference with confidence.
• [1:06] - Why bringing cross-functional partners to conferences can supercharge buy-in.
• [2:19] - How one strategic list helped spark a lasting industry connection.
• [3:39] - Lessons from the Prosper Show: spotting innovation and preparing for budget season.
• [5:23] - Three essential tips for trade show success from scheduling to walking the expo floor.
• [6:02] - Why conference floors are the best place to catch up with industry trends—and old friends.

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