Today I definitely looked out for my audience and turned lemons into Lemonade. 

I had a podcast scheduled with Mark Kilens, CMO of Airmeet, and his new VP of Channel.... 

But, I forgot to invite his VP of Channel. Idiot move.   

This was Mark and my first ever call so we started to chat about his background and when we got onto the topic of his experience with HubSpot (Mark was VP of HubSpot Academy - the most successful SaaS academy and certification program ever), I realized how valuable his insight would be on some pain points related to training and certification programs our audience have asked me about. 

So, I asked if he wouldn't mind using the 30 minutes we had left to take us through his experience and advice for setting up a saas training and certification program. It turned out to be one of the more insightful conversations I've had in a long time.   

Marks tips:   

 If you need help, go to these guys: https://www.saasacademyadvisors.com/transformational-education-register  

Best education hits on all three of these: 

Sponsors:  

Reveal - A free account mapping solution.

Partnerstack - Partner tracking and payouts.

‍Partnerhub® - for finding and managing your partnerships.

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Today, my guests are Tim Tsao, Head of Partner Programs at Stripe, and Connor Jeffers, Founder + CEO at Aptitude 8 and A8 Labs.

I get to speak to these two at a very unique stage in both of their businesses.

Aptitude8 launched A8 Labs recently to create products to bridge technical gaps between two products or inside HubSpot specifically.

Stripe has gone all in on ecosystem development.

A little about Stripe’s size for those who aren’t familiar:

The two are 6 months invested in their very strong partnership - Aptitude 8 being a solutions partner of Stripe while A8 Labs is simultaneously an ecosystem partner of Stripe.

Very cool stuff to get into…

This episode will be great for CEO’s, CRO’s, solutions partners, agencies deciding whether or not to build products… or any partnership team involved in an ecosystem strategy…

Resources:

Partnerstack - Partner tracking and payouts.

‍Partnerhub® - for finding and managing your partnerships.

Hey there partnerships people! Welcome back to another episode of Make Them Famous - where you hear from two sides of the partnerships equation.

Today, I am interviewing Jason Anderson, Chief Operating Officer of Andzen - an ecommerce lifecycle marketing agency partnered with JustUno, Klaviyo, Loyalty Lion, and Shopify…

Joining Jason is Derek Booth, Director of Strategic Partnerships at JustUno.

These two are long time user-first partners, but Derek has taken over there account and managed it for about a year now during one of the most important times to maintain close relationships with those great ecommerce partners.

And just for fun, Jason rates tech partner incentives (outside of product quality):

Resources:

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

‍Partnerhub - for finding and managing your partnerships.

Welcome back partnerships people! Alex Glenn here, your host of Make Them Famous - the only podcast bringing you true insights from both sides of the partnership equation.

Today’s episodes comes to you because of a linkedin post from the founder of a top ecommerce agency stressing the importance of incentivizing partners for retention - not just referrals.

I’m privileged to be able to interview Adam Pearce, CEO of Blend Commerce, and his co-founder and CVO Peter Gardner who posted to linkedin and caught my attention.

These two operate a killer fast-growing Shopify Plus agency focused on customer experience design with notable partners - Klaviyo, Octane Ai, and Gorgias.

Peter and Adam receive 6-10 partnership requests per day.

So, we aim this episode on finding out what they will reply and spend valuable resources on, as well as:

A must listen for any partner team having trouble with outreach or enablement of service provider partners...

Resources:

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

‍Partnerhub - for finding and managing your partnerships.

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Today is another version of this podcast where we get to hear from two long-time partners and uncover what they are doing to ensure ROI from their partnership.

With me is one of my favorite partnerships managers Nic Romaya, Head of Partnerships at Recart, and his partner Daniel Budai of Budai Media - a retention marketing agency in Europe.

We go deep into the weeds on these topics:

This is another actionable boots-on-the-ground strategy pod for you all.

But before we start this episode, let’s hear about 3 products which work to enable your program to scale.

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Resources:

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

‍Partnerhub - for finding and managing your partnerships.

‍

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How do you find, activate and enable your top-tier GTM agency partners?

That’s the million-dollar question for robust platforms like Simon Data. To find out, I asked their new, but successful VP of Partnerships Sharice Siegel to the podcast along with one of her new GTM agency partners - Alex Bauer, Head of Strategic Partnerships at Power Digital.

Listen to this episode if you are after what we call “Power Partners” - those you GTM with and who build strong service offerings on top of your solution.

The three of us discuss:

Resources: 

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

I’m thrilled to have an affiliate marketing expert join me today. Dustin Howes is a 12-year affiliate marketing veteran. The former Head of Affiliates at WP Engine (which has one of the largest affiliate programs for any saas company), Dustin is going to provide us with what we need to know today in order to understand, qualify ourselves, and begin to set up an “Affiliate” program - not to be confused with an “expert” or “Solutions” partner program.

In this episode, Dustin and I review:

You’re going to love this episode if you are considering an affiliate program for your saas.

Thank you for being a listener of this show. We work hard to bring you entertaining and actionable content every week.

In order to continue to operate, we work with vetted partner enablement sponsors like the ones I’m about to mention. Please take a second to hear about these awesome platforms…

Resources:

Slides we spoke about in the episode.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

How a mature partner marketing team handles new product Go-To-Market

John-David Klausner, VP of Partnerships going by JD, and Moran Khoubian, Director of Global Partner Marketing going by “Mo”, both working at Yotpo - the platform best know originally for their reviews product, then as the loyalty programs category leader for D2C eCommerce brands.

Today, Yotpo’s partnerships team has 5 members working on partner marketing specifically.

Mo and JD have been working effectively together for 6 years now, so they are ideal to speak to effective longevity of partner marketing.

Today we want to uncover how partner marketing impacts global channel success for their 1000+ active agency partners, and 250+ technology partners they engage with.

As always, some of the best advice and strategy is right around the 40min mark.

Resources:

Partnerhub - Find and manage agency-to-tech partnerships.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

Marketing-Partnerships Alignment can be a challenge for tech companies for a multitude of reasons, which we get into on this episode. Further, maintaining a community within product advocacy is becoming more and more crucial to category leadership. To address the why and how of marketing-partnerships alignment as well as community competency, I’ve asked Nick Bennet, Director of Evangelism & Customer Marketing @ Alyce, and Rob Sale Director Of Partnerships @ Alyce, to help us understand:

This is part 1 because Nick and Rob are just getting started on some major initiatives that we want to check back on in a few months.

Sponsors:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

Daniel Nissan is the President and CEO of StructuredWeb - a platform used by major brands to run through-channel marketing automation (basically, operationalizing partner marketing). He’s built product around this dilemma for years, and does partner marketing internally, so he is the expert for today so we can all learn:

Sponsors:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

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