With me today is Anca Bujor, Head of Biz/Dev and Strategic Partnerships at Unbounce. And one of the few dedicated landing page services agency founders Nic Scalice, CEO of Earnworthy.

I invited these two onto this season of Make Them Famous to chat about how an already Category-Leading product like Unbounce generates success from partners like Nic who would promote the product with or without the partner program. It’s scenario all top of their class products have to understand so this podcast is for those great products out there.

What we’ll learn from this episode is:

Our sponsors:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

We've learned a lot in the first 25 episodes of this show. This synopsis episode will help you skip straight to the episodes which will help you and your team:

Resources and episodes we reference:

Creating reciprocity - Clearco's Data-Driven Referral Partner Program w/ top partner EmberTribe

Culture - Jog > Crawl > Sprint Partnerships Strategy w/ Cory and Ross from Maropost

Implementation Partnerships - Building Successful Implementation Partnerships w/ InsightSquared and Aptitude 8

Co-Marketing - The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership

Contracts - A Deep-Dive into the Digital Agency-Partner Persona, w/ Greg Portnoy and John Florey

Part 2 of SalesLoft + JB Sales: How Morgan Ingram and Chris Merrill from JB Sales run Partnerships

Tech partnerships community / training center - https://collective.partnerprograms.io/

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Our sponsors:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

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This is a new type of episode I believe will be appreciated. 

In it, I spend 30 minutes answering the 8 [loaded] questions I get asked the most around channel partner programs and partner enablement:

I hope you enjoy this. Please give me feedback: [email protected] or:   

Resources:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

This is the episode to listen to if you are either a robust tech product interested in building an implementation partner program, or an agency interested in becoming a trusted implementation partner of a top technology company. With us is Ben Turner who runs partnerships for InsightSquared and Connor Jeffers, CEO of Aptitude 8, one of his top Implementation Partners.

This is the episode to listen to when you want to get a better implementation or expert partner program setup.

Suggested partnerships tech:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

Albert Daily is Director, Strategic Solutions & Partnerships at Cella agency.

​​Albert talks in great detail about how important it is to set those expectations up front with potential partners to ensure they are a good fit. There is no need to put pressure on something that might not be a successful partnership so it's important to understand each other’s businesses, goals, and overall mutual fit between your two offerings.

“If it's not a give and take then what is the value in our partnership?”

Sections:

[00:03:03] Intro to Albert / Cella

[00:06:48] Why partner with Stensul

[00:10:23] Enablement assets provided by Stensul

[00:15:05] Co-marketing

[00:18:16] Bringing Cella / Stensul  into deals

[00:20:53] Generating revenue from partner channels

[00:23:53] Their stack

Resources:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

Starting from the ground up, Fabian Eckstrom-French shares with me the key pillars to focus on when growing your partner program and how to do it successfully.

Fabian is a strategic alliances and business development leader at stensul - the email creation platform for enterprise - with technology and international consulting background.

“Day one week one, see that as an immediate opportunity to help your partner out.”

Sections:

[00:04:05] Where Fabian started

[00:08:41] Influenced revenue from integrations

[00:13:52] Timeframe to kick off your program

[00:15:14] Initial acts with all new partners

[00:20:37] Team alignment

[00:29:34] Fabian’s advice to partner managers

Resources:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

Today’s episode is a deep-dive into the agency-partner persona.

Our guests:

John Florey, CEO of SAMA Labs a performance marketing agency partnered with platforms like Klaviyo and Attentive Mobile. They’ve spent the last 7 years assisting clients in growth with their tech partners involved throughout. John knows growth with partnerships, and was brought into Attentive’s partner program by Greg a few years ago, so he’s the perfect guest for the show.

Greg Portnoy, Former VP of Partnerships at Attentive Mobile and Hawke Media, now COO of Live Recover, and an agency-partnerships verteran, is our partnerships expert for this call because he found/onboarded John at Attentive.

In today’s discussion you will learn:

Resources:

The word “Channel” is lost on many. The word “Partner” is broad and encompasses so many types. And you cannot call your “Partners” affiliates. Further, “You do not discuss partnerships in the same way to your team as you would your board.” This is the premise for our discussion with Bryn Jones, CEO of PartnerStack and Nikita Zhitkevich, their Director of Channel Partnerships.

In this episode, we discuss:

Enjoy this!

Special thank you to our sponsors:

PartnerStack- Partner tracking and payouts.

Sendoso- The leading sending platform.

Reveal (formerly Sharework) - A free account mapping solution.

The word “Channel” is lost on many. The word “Partner” is broad and encompasses so many types. And you cannot call your “Partners” affiliates. Further, “You do not discuss partnerships in the same way to your team as you would your board.” This is the premise for our discussion with Bryn Jones, CEO of PartnerStack and Nikita Zhitkevich, their Director of Channel Partnerships.

In this episode of "Make Them Famous!" The partner enablement podcast., we discuss:

What are agencies thinking about related to partnerships today.

Enjoy this!

Special thank you to our sponsors:

PartnerStack- Partner tracking and payouts.

Sendoso- The leading sending platform.

Reveal (formerly Sharework) - A free account mapping solution.

#powertothepartners

Partnerprograms.io

#channelpartners #agencypartnerships

On this episode of Make Them Famous, I am speaking with Daniel Crowther, Senior Manager of Partnerships, and Sharon Biggar VP of Marketing at Hotjar and frame Sharon’s partnerships strategy live with her. You get to hear Sharon asking Dan and I questions about incentives structure, PRM, co-marketing, dedicated support, which department partnerships should live under… This is a perfect episode to listen to if you are in the early stages of program development and have savvy implementation agency partners persona’s in your crosshairs.

Here’s where Sharon/Hotjay is/was at the time of this recording:

Sharon is formalizing their program - deciding on types and GTM.

Trellis was their first agency partner.

But now they have 5 total agency partnerships.

They are launching formally in Q3 of 2021.

They do not have a PRM.

We learn:

Daniel answers all of these questions from the agency partner POV so you get a unique feedback and strategy recording in this episode.

I think you’ll thoroughly enjoy it.

Sections:

[00:04:24] Intros

[00:07:50] Program incentives discussion

[00:14:11] How important is the partner portal

[00:19:07] Partner training and LMS

[00:23:36] Co-selling

[00:27:17] First year partner program KPIs

Resources:

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Reveal.co - A free account mapping solution.