The Bank On movement for financial inclusion continues to accelerate. In July, the Cities for Financial Empowerment Fund—which developed the Bank On standards and which certifies deposit accounts that meet them—announced that more than 100 depository institutions now offer Bank On-certified accounts.

The number has nearly doubled since October 2020, when, at ABA’s Annual Convention, ABA President and CEO Rob Nichols encouraged all banks to offer a certified account. But while Bank On accounts are available in every state and 99 of the nation’s largest 100 metro areas, a list of 100 institutions still leaves lots of opportunity to expand Bank On participation, especially among the nation’s midsize and community banks.

With that in mind, what is the certification process like for banks? And what’s motivating bank leaders to join the Bank On movement? On the latest episode of the ABA Banking Journal Podcast, leaders from three banks representing different asset sizes share their perspectives on going through the Bank On certification process as well as providing tips for bankers contemplating their next steps with Bank On.