This episode is part two of Dave's interview with Jim Edwards (a.k.a copywriting master and founder of the innovative copywriting software Funnel Scripts).

At the start of the second half of their conversation, Dave asks Jim an unexpected question: How did you gain the experience that taught you how to identify who your real customers are and how to write copy that really speaks to them? Jim relates how his curiosity as a child and his struggles as a young entrepreneur led him to be able to deconstruct the Hero's Journey and help create the bridge between a customer's current identity and their ideal identity.

Copywritingsecrets.com Funnelscripts.com

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