You don’t need more motivation—you need a better system.

Every January, you promise yourself this year will be different. You set goals with good intentions, real excitement, and a desire to grow. But then real life shows up—patients, staff issues, unexpected fires—and slowly, quietly, those goals fade into the background. Not because you don’t care. Not because you’re lazy. But because the way most goals are set almost guarantees they won’t survive real life.

In this episode of Eye Own a Business, we flip the script on traditional goal setting. You’ll learn why annual goals feel inspiring—but fail you when execution matters most. More importantly, you’ll discover a simple, human framework that replaces pressure with clarity, overwhelm with focus, and frustration with momentum.

In this episode, you’ll learn:

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