Joey Womack has done an exceptional job developing his personal brand, in addition to founding Goodie Nation, a nonprofit agency that celebrates diverse founders and social entrepreneurs.

He’s been featured on Techstars, has been an instructor with General Assembly, plus he has over 13,000 followers on LinkedIn, and 57,000 followers on Instagram!

We’re diving into all things thought leadership today: why Joey is tactical about contributing content on LinkedIn and why we need to “get over ourselves” when it comes to sharing our voice in a bigger way with the world. As a founder, you have a responsibility to be a leader and to build a strong brand.

In This Episode:

• 3 core responsibilities of a CEO and why it’s worth investing in your brand in order to best execute your vision.
• How Joey forced himself to simplify when it comes to delivering amazing presentations on stage.
• Why founders should be great storytellers in order to stand out.
• Personal branding and thought leadership evolves over time. Joey explains why it’s essential to be thinking about what the next 10 years from now will look like.
• The secret to unlocking MAJOR visibility on LinkedIn without having to write your own posts.

Resources & Links

Connect with Joey on LinkedIn (be sure to mention the Missions to Movements Podcast when you reach out!) and learn more about his work at Goodie Nation. Tune in to his podcast, Why Relationships Matter.

Download the Hive Life Plan workbook.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Episode Partners:

We’re so grateful to our partners for this episode: Feathr and Hustle!

Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.

Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences.

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