Unlock the secrets to success in the real estate industry with Brian and Krista Mashore as they candidly discuss challenges, burnout, and effective marketing strategies, offering invaluable insights for realtors in this must-watch podcast.
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In this podcast, Brian and Krista Mashore, a realtor with over two decades of experience, discuss the challenges and opportunities in the real estate industry. Brian expresses his skepticism towards brokers, citing a lack of effective training and competition issues among agents. Krista shares her journey, starting as a realtor in 2001, selling over 60 homes in her first year, and later focusing on becoming a listing agent.

As both Brian and Krista experienced burnout in their real estate careers, they highlight the demanding nature of the industry, where consistent effort is crucial for continuous income. Krista mentions her early coaching experience with Russel Brunson and emphasizes the value of marketing in real estate success.

Krista delves into her decision to create a course on course creation for realtors, aiming to elevate their authority. She discusses the significance of investing in marketing, sharing instances where substantial spending resulted in significant returns. The conversation touches on the impact of live events in generating energy and testimonials, along with the costs associated with organizing such events.

The discussion shifts to the challenges realtors face due to higher interest rates, making deals more difficult to secure. Krista provides insights into building trust and visibility through content creation. She shares specific strategies for utilizing algorithms to reach a wider audience and mentions using Chat GPT for creating Facebook ads. Both agree on the importance of focusing on post visibility rather than likes or comments.

Krista concludes by highlighting her role in teaching realtors and lenders effective strategies for promoting their businesses and expanding their reach. Overall, the podcast offers valuable insights into the evolving landscape of real estate and effective marketing strategies within the industry.

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