**Cold Open (Cody exclaims his love for konbinis and how often he eats at them)**

**Skip the Cold Open at 3:45**

We've noticed a lot of newer marketing agency owners out there understand the importance of niching down but it looks like they have trouble grasping the concept of doubling down and becoming an expert in that niche.

You can't simply "niche hop" every month or so; you need to stick to it and become an expert in that niche -- that's how business owners will trust you and how you'll establish credibility.

But what does it mean to be an expert in your niche and how do you go about doing it? How do you become an expert and how do you portray that to your target audience?

In this episode, Jake lays out exactly what he did and what he still does to establish himself and Evergrow as the industry experts in lawn and landscaping.

As always, if you liked this episode or any other one, leave us a rating on Spotify or a review on Apple.

If you have anything you want to reach out to us about or comment on this episode, head over to our website at everbrospodcast.com!