Mike welcomes Jeff Gothelf, author of Forever Employable: How to Stop looking for Work and Let Your Next Job Find You. Jeff starts by talking about his early days in rock’n’roll and Web 1.0. Leading a design team in the early days, he and his team had to find a way to match their processes to the then ascendent agile software development process. Jeff was then able to leverage this new approach into a book, Lean UX, and from there into teaching.  

More recently, he has responded to his audience by expounding on a “continuous pull” model of letting clients come to you. You need to establish credibility with your audience, and then frequently and consistently provide them with what they want, adapting to the signals they send you.

Jeff elaborates on finding the right focus, and how you can deal with “imposter syndrome” by just “shipping it”. Jeff also notes how you can learn from thought leaders both within your field and beyond. Mike asks about the future, and Jeff says he plans to continue deeper into the “creator economy”. He finishes explaining how Forever Employable can provide you the freedom to work when and how you want.

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