If we were to sit you down and ask you what are the common traits of the people you have the most influence over, how would you answer? Is there a secret to being more likable, influential, and knowing your “audience?” Well, in this episode we are going to talk VERY CANDIDLY about why massive influence can be held hostage by the desire to appeal to everyone! Knowing who “your people are” is extremely important to massive impact. Let’s talk about what you need to say to yourself about yourself to impact the people you meant to. Let’s go! 

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