Make Marketing Suck Less for Expertise-Driven Solo Businesses

How to Be the Unmistakable Player in the Game of Communication (Game of Communication 4)


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Did you play MadLibs as a kid?

Your partner would ask for a noun, a verb, an adjective, a number, etc. and at the end, your friend would read back the MadLib and it would spit out a nonsensical and sometimes hilarious and/or wildly inappropriate story.

Well, the other day I discovered a piece of software that claims it can create a social media post for your business in just three seconds.

And it was just social media MadLibs.

You enter your client’s title, their biggest misconception, what they really want, and the software spits out a post you can copy and paste to your platform of choice.

This is the pinnacle of playing the game of communication.

You want to post quickly to score points, be consistent, and get those likes and shares so your content continues to be seen.

Meanwhile we’re not really thinking about what our mission is, what makes our clients unique, what makes us unique. 

Playing the game of communication with social media MadLibs robs you of your biggest strength: YOU.

How can you opt out of playing the game and bring more of you into how you communicate about your business?

That’s what we’re talking about In this final installment of the Game of Communication series.

In This Episode:

  • Why your marketing needs you, not a swipe file
  • How following marketing trends doesn’t attract the clients you want
  • Why you need to own your expertise, credibility, and strengths in your marketing
  • How to hone your unique perspective on your industry and what you do

Learn more about Michelle Mazur:

  • Communication Rebel
  • Three Word Rebellion Book
  • Request a free 1:1 Chat 
  • 3 Word Rebellion Mini Audio Workshop
  • Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success
  • Marketing Uprising Workshop

Resources:

  • Don Schultz
  • Rebel Uprising: The Top Meh Messages in Online Business for 2021
  • Building a Storybrand: Clarify Your Message So Customers Will Listen, Donald Miller
  • Find Your Red Thread: Make Your Big Ideas Irresistible, Tamsen Webster
  • Duped: The Dark Side of Online Business Podcast
  • Rebel Uprising: Building an Argument: How to Get Past the Manipulation Tactics
...more
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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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